OCTOBER 2019 - OKTOBERFEST & HALLOWEEN
WHAT A MONTH OF MONEY !
DOESN'T MATTER IF YOUR A SPORTS BAR, BAR & GRILLE, RESTAURANT, GENTLEMAN'S CLUB, JUST A BAR, YOU CAN HOST THE BEST "OKTOBERFEST", THE SCARIEST "HALLOWEEN" IN YOUR ENTIRE AREA.
BUT YOU NEED TO HURRY, PLAN IT, PROMOTE IT, PRESENT IT.
A COVER CHARGE ABSOLUTELY FOR BOTH SPECIAL HOLIDAY NIGHTS.
STAFF HOLIDAY DRESS
THE ICE LUGE FOR BOTH HOLIDAYS ( LOOK UP WHAT AN ICE LUGE IS & BUILD ONE )
DJ & LIVE MUSIC, YES, FOR ONCE OFFER BOTH.
SURE, EVERY ESTABLISHMENT GOES THROUGH A FORMAT LIKE THIS, BUT....................THE DIFFERENCE IS, YOU INCLUDE "THE WOW FACTORS". YOU FEATURE "THE FUN", YOU SHOW "THE FAB". OTHER OWNERS, BAR MANAGERS DON'T THINK LIKE I DO.
JUST EMAIL RichUnger@promotingnightclubs.com
YOUR COMPETITION, THEY JUST DON'T SEE THE POTENTIAL FOR GOING ABOVE AND BEYOND.
THESE HOLIDAY NIGHTS ARE NOT ABOUT
LIQUOR/BEER/ENERGY DRINK POS TO GIVE AWAY. FOR BOTH HOLIDAY CELEBRATION/PARTIES
ASK YOUR SALESMEN, IF THEY DON'T WANT TO PROVIDE THEM TO YOU, GO OVER THEIR HEAD TO THE SALES MANAGER OR GENERAL MANAGER. I ALSO DO AND IT ALWAYS WORKS.
BUT, DON'T DO THE REGULAR ROUTINES FOR THESE TWO VERY UNIQUE HOLIDAYS.
DO NOT DO THE PREDICTABLE
DO NOT DO THE USUAL
DO NOT GIVE TWO STALE SUPER HOLIDAY NIGHTS TO YOUR GUESTS.
WHILE OTHER VENUES MAY NOT CHARGE A COVER CHARGE, YOU ARE GOING TO BE HOSTING SO MUCH, SO OFTEN, SO DIFFERENT, SO OUTSTANDING, IF YOU DECIDE TO.
ALL I KNOW HOW TO DO, IS PACK ROOMS WITH A LINE OUTSIDE, BECAUSE YOU ARE TOTALLY DIFFERENT THAN ALL THE OTHER PLACES AROUND YOU.
YOUR SOCIAL MEDIA HAS TO BE OUTSTANDING AND POWERFUL.
YOUR IN HOUSE MARKETING HAS TO BE CAPTIVATING.
RADIO ADS ARE TOTALLY INEFFECTIVE.
I SEE A NEW "IRISH BAR" PAYING TOP DOLLAR TO HAVE A "MORNING SHOW DJS" APPEAR ON A FRIDAY NIGHT. SO IN ADDITION TO THE COST OF THE RADIO SPOTS, YOU HAVE TO PAY FOR THE EVENT AND FOR THE TALENT FEES OF THESE DJS.
WHY DO YOU NEED TO INCUR ALL THAT EXPENSE TO BRING A CROWD ON A FRIDAY NIGHT, TO A BRAND NEW "IRISH BAR"?
YOU DON'T AND YOU SHOULD NOT.
WHAT A TOTAL WASTE OF $
THIS ONE RADIO REMOTE WILL COST ABOUT $3000 PLUS TALENT FEES.
ANOTHER $500 A DJ, SO THE TOTAL COST IS $4000
THIS "IRISH BAR" COULD HAVE, SHOULD HAVE SPENT THAT MONEY FAR MORE WISELY AND WITH EXTREMELY MORE EFFECTIVENESS AND REVENUE RETURN.
THIS "IRISH BAR" IS RIGHT ON THE MAIN FOUR LANE ROAD THAT ROADS THROUGH THE COMMUNITY, YOU CAN'T MISS IT. SURE, I COULD SEE ATTEMPTING THIS TYPE OF RADIO RUN, IF IT WAS OUT IN THE STICKS AND THE RADIO STATION APPEALED SPECIFICALLY TO IT'S DEMOGRAPHICS, SPENDING HALF OF THIS AMOUNT AT BEST!
REMEMBER "RICHIE'S RULE", FOR EVERY $1 YOU SPEND ON MARKETING/ADVERTISING/PROMOTION, YOU ENVISION THROUGH ALL OF YOUR PLANNING, TO MAKE BACK $10 OR DON'T SPEND THAT $1. EVER
WANT TO KNOW WHAT'S WRONG WITH YOUR PLACE/
SIMPLE JUST FILL OUT THIS EASY, FAST, FORM:
RESTAURANTS, "86" THE BIG SIZE SEATING PLANS !
No More Large Seating Restaurants. They don't make financial sense anymore. The Numbers just, don't add up to justify them any longer. The only way you can make serious money in a big restaurant is to go "NIGHT LIFE" after your food service is over. You feature a Bar, you have a Dance Floor, that does not even need to be more than moving tables and chairs. You need either a great DJ or a Band or BOTH. You need fresh uniforms. You need a cover charge. You need a name. you need a format. You need to know exactly whom you are appealing to? You need a late night bites menu. You need Bottle Service. You need a VIP Section. You need a Dress Code. You need Customer Service Staff ( in days past known as Security) you need profiling, to insure you only let the right crowd in. You should have hand held metal detecting wands. You transform your restaurant into a Night Life Adventure. But you do it right. It's so easy for RichUnger@promotingnightclubs.com to make you more $ than you ever imagined. Email him ASAP. He has transformed hundreds of restaurants into the Night Life Universe, after their food service ended.
Now is the time to do it. Because, read the next paragraph and Beyond.
WAKE UP. It is fast becoming the new way to eat out, while eating in. Almost 30% OF ALL DINING FROM SIT DOWN RESTAURANTS IS NOW BEING DELIVERED. FACT. The days of operating 150 plus seat restaurants are over, unless you add "NIGHT LIFE" to enhance your survival and success.
Times of restaurants having waiting lines, or all tables taken are fewer and fewer days and nights.
Delivery has taken over, like a "Tsunami".
The process for delivery is paramount to your capitalizing on this source of income for your "Eatery".
What you deliver your food in, how you deliver, how long it takes, all of the Presentation is vital.
You want the experience to be as if they are seated in your Restaurant, and dining.
Order from "Outback" from "Carrabba's", from "Bonefish", look @ what they put their food in, how they deliver, how long it takes,how they reward their home based guests, how they use texting, and simply duplicate it. You don't need to reinvent this formula, just copy it to the "T".
THIS ISN'T ROCKET SCIENCE, IT'S GIVING YOUR HOME BASED GUESTS, THE VERY BEST YOU CAN.
THIS IS WHAT YOUR ONLINE CONTENT SHOULD READ, WHEN SEEKING EMPLOYEES:
"WE ARE CURRENTLY HIRING POSITIVE MINDED MANAGEMENT, WAITSTAFF, & DJS.
IF YOU ARE PASSIONATE, WE MEAN PASSIONATE, ABOUT THE HOSPITALITY INDUSTRY, AND YOU HAVE NO OUTSIDE ISSUES, CONDITIONS OR DISTRACTIONS, AND YOU FEEL YOU HAVE WHAT IT TAKES, PLEASE EMAIL US YOUR COMPLETE, VALID, AND LEGIT RESUME TODAY ."
WANT TO KNOW IF YOUR DJ, BAND, OR WHATEVER FORM OF MUSIC YOU USE TO PROVIDE "BEATS" ON YOUR DANCE FLOOR, IS WORKING?
IF YOU HAVE GUESTS IN YOUR BAR, CLUB, SPORTS BAR, LOUNGE, RESTAURANT BAR ( AFTER FOOD SERVICE) AND THEY ARE SITTING AND NOT DANCING, IF YOUR CROWD IS NOT PACKED ON YOUR DANCE FLOOR, WHOMEVER, WHATEVER FORM OF MUSIC YOU PROVIDE IS, IT'S NOT THE RIGHT KIND. PEOPLE WANT TO DANCE. MAKE THE NECESSARY CHANGE ASAP.
Pardon the “lol’, but it’s true — 38-year old appetizer slinging sit-down restaurant chain Applebee’s is on fire. Under one-time board member turned CEO of Applebee’s parent company Dine Brands as of August 2017, Stephen Joyce, Applebee’s has managed to cook up a mind-boggling 7.7% third quarter same-store sales increase from its 1,800-plus worldwide locations. Sales at the restaurant chain have gained in four straight quarters as consumers continue to respond to Joyce’s barrage of alcohol and dinner deals.For some perspective: Applebee’s long-time rival Chili’s only saw its U.S. same-store sales increase 1.9% in the most recent quarter. And fellow sit-down restaurant chain Cheese Cake Factory only had a 1.5% third quarter same-store sales improvement. Applebee’s at a glance: 3 stats you need to know
Four straight same-store sales increases.
Same-store sales have increased for 43 consecutive weeks.
More than 1,000 locations will have delivery by year end.
Keep in mind that it was just a few years ago Applebee’s was left for dead as prior management at parent company Dine Equity (now Dine Brands) unsuccessfully ventured into fancy steak the brand’s core price conscious fans couldn’t afford.
“I think Applebee’s has really hit its groove — this is truly our time,” Joyce told Yahoo Finance. Joyce thinks that a combination of the Trump tax cuts and more stressed out consumers have made Applebee’s the place for comfort food.
Their in your face TV and social media ads focusing on one Food Dish, using powerful music from the 70s and 80s with a huge price over the specific food has made an impact and connection with it's core base of customer.
It is a relentless Branding and Marketing Campaign that is very effective.
It's consistent, it's the right foods @ the right price @ the right time.
WHAT'S THE NEWEST FASTEST GROWING ENERGY DRINK BRAND ON THE MARKET? "BANG" A BRAND OF "VPX SPORTS, SAW TRIPLE DIGIT GROWTH OF 699% AND MORE THAN $687 MILLION IN SALES, BASED ON IRI DATA.THIS ENERGY DRINK BRAND IS AVAILABLE IN A VARIETY OF FLAVORS, INCLUDING BLACK CHERRY, VANILLA, COTTON CANDY, PEACH MANGO AND RAINBOW UNICORN. "BANG" IS THE #5 TOP SELLING ENERGY DRINK.THE DRAMATIC RISE IN SALES AND DOMINANCE IS DUE TO "THE HIGH FREQUENCY ENERGY DRINK CONSUMERS.DO YOU OFFER "BANG" TO YOUR CUSTOMERS? WHY NOT ? YOU SHOULD BE FEATURING "BANG" NOW !
"VAPING" IS BOTH DANGEROUS AND DEADLY. YOU SHOULD BAN IT IN YOUR BAR, SPORTS BAR, BAR & GRILLE, CLUB, RESTAURANT, ANYWHERE YOU OFFER A "SMOKING AREA", "VAPING" SHOULD BE BARRED. FYI "VAPING IS CRIPPLING USERS. "VAPING" IS KILLING USERS. YOU WANT NO PART OF IT. NO DISCUSSION, NO DEBATE.
Your an Owner who "THINKS", they know it all.
Your a Manager who "THINKS", they know it all.
Your the Spouse of Someone who "THINKS" they know it all.
If they do, then their establishment is packed w people, they are making serious $.
If not, they are lost, they are depressed, they are in denial, they keep watching Jon Taffer and deep inside, they relate to the Owner or Manager being berated. So, instead of this usual routine, let them email me, and let's show them first hand, how to go from down to UP, UP, UP.
NO MORE PITY PARTIES !