DECEMBER 2019 - NEW YEAR'S EVE IS ALL "WOW"

DECEMBER 2019 - NEW YEAR'S EVE IS ALL "WOW"

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 DECEMBER 2019 - NEW YEAR'S EVE IS ALL "WOW"
By RichUnger@promotingnightclubs.com

 NEW YEAR'S EVE PROMOTIONS ARE VITAL TO A NIGHT OF "WOW". WHEN RESTAURANTS SIMPLY SERVE SUPERB DINING PLATES FOR NEW YEAR'S EVE AND THEN ALLOW THEIR GUESTS TO GO ELSEWHERE FOR THE REST OF THEIR EVENING, IT MAKES NO SENSE AT ALL, AS WELL AS COSTING THE RESTAURANT THOUSANDS AND THOUSANDS OF $ ALL BECAUSE THEY DO NOT KNOW HOW TO EXECUTE NIGHT LIFE AND ENERGY TO "WOW", THAT KEEPS THEIR DINING GUESTS AT THEIR RESTAURANT, ALL NIGHT LONG, WELCOMING IN NEW YEAR'S EVE. THEN THERE ARE THE BARS THAT DO ABSOLUTELY NOTHING, AND SIMPLY CONSIDER IT ANOTHER NIGHT. THEN THERE ARE THE SPORTS BARS THAT ALSO DO VERY LITTLE TO GENERATE AN OUTSTANDING NIGHT OF $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  THEN THERE IS THE NIGHTCLUB, THAT HAS ALL THE USUAL BELLS AND WHISTLES, BUT TOTALLY MISSES OUT ON "THE WOW". FINALLY, THERE ARE THE OTHER BAR & GRILLES, THE OTHER LOUNGES, THE OTHER HOTEL FOOD AND BEVERAGE VENUES, THAT ALL HAVE NO CLUE, NO GRASP, NO UNDERSTANDING OF "THE WOW FACTORS". I HAVE TAKEN HUNDREDS OF ESTABLISHMENTS OVER THE DECADES AND PROVIDED "THE WOW FACTORS" TO, WHO ENJOYED AN INCREDIBLE NIGHT, THAT THEY HAD NO CLUE ACTUALLY EXISTED.
AS FOR THE BAND YOU HAVE BOOKED MONTHS AGO, PLEASEEEEEEEEEEEEE ASK THEM TO DRESS UP, NOT DOWN. HAVE YOUR STAFF DRESS APPROPRIATELY, IT'S NEW YEAR'S EVE.
 CREATE A "POP UP CHAMPAGNE BAR". BRING IN PARKING VALETS FOR THE NIGHT. THAT'S RIGHT , PAY A VALET SERVICE, HAVE A LIQUOR OR BEER COMPANY MAKE A STYLISH TWO FACED SANDWICH BOARD SIGN, THAT READS " FREE VALET PARKING". THE VALETS WILL BE PAID BY THEIR COMPANY, AS WELL AS BENEFIT FROM GUESTS TIPPING THEM.
  DECORATIONS, PARTY FAVORS, A HUGE SCREEN SHOWING TIMES SQUARE ARE ALL MANDATORY.
THIS IS NOT LIKE NO OTHER NIGHT OF THE YEAR, IT IS BIDDING FAREWELL TO ONE YEAR AND WELCOMING IN A NEW YEAR.
GUESTS WANT TO PARTY, CELEBRATE, HAVE FUN, ENTER CONTESTS, VIEW ENTERTAINMENT, ALL PART OF THEIR "NEW YEAR'S EVE EXPERIENCE".
 WITHOUT INCLUDING ALL OF THESE ELEMENTS INTO YOUR NIGHT, YOU WILL BE DOING YOUR GUESTS A GREAT DISSERVICE.
BOTTLE SERVICE AND CHAMPAGNE BOTTLE SERVICE ARE HUGE REVENUE SOURCES ON THIS NIGHT. SPECIAL MENUS NEED TO BE DESIGNED AND TABLE TENTS PLACED. A DISPLAY OF BOTTLES SHOULD BE SET UP AS GUESTS ENTER, ( EMPTY BOTTLES OF COURSE).
 "BALLOON DROPS" ARE ALWAYS A POPULAR WAY AT MIDNIGHT TO GIVE AWAY PRIZES, WHICH YOU SIMPLY ASK YOUR LIQUOR, BEER, ENERGY DRINK VENDORS FOR. THEN YOU SLIP A SMALL PIECE OF PAPER IN BALLOONS, SO THAT WINNERS, WHO POP A BALLOON CAN FIND OUT, WHAT THEY WON. YOU CAN EVEN GIVE AWAY CASH, WHICH ENHANCES THE OVERALL CONCEPT, IMMENSELY.
YOU SHOULD BE "SOLD OUT" FOR NEW YEAR'S EVE, BY DEC.20TH. UNDERSTAND THIS, THE BIGGEST NIGHT OF THE ENTIRE YEAR IS UPON YOU. GO WAY BEYOND WHAT YOU THOUGHT YOU WOULD DO. BE BIGGER, BE BOLDER THAN ANY OF YOUR COMPETITION. DO NOT ALLOW YOUR GUESTS TO LEAVE AFTER THE CLOCK STRIKES 12 AND THEY HAVE WITNESSED IT FIRST HAND ON THE SUPER BIG SCREEN YOU HAVE TIMES SQUARE SHOWING ON. KEEP YOUR NIGHT GOING UNTIL 2AM. ENHANCE YOUR NIGHT WITH A BREAKFAST BUFFET. AS JON BON JOVI SAYS "THE WAY TO FEEL GOOD IS TO DO GOOD", SO ON THIS NEW YEAR'S EVE, FEEL GOOD, BY DOING GOOD FOR COMMUNITY, BY "BLASTING IT OFF" WITH A SPECTACULAR NEW YEAR'S EVE NIGHT OF "2020 ENERGY, 2020 FUN, 2020 MUSIC, 2020 FOOD, 2020 DRINK, 2020 PARTYING, 2020 WELCOMING IN, YOUR GUESTS WILL NEVER EVER FORGET.
GO ABOVE AND BEYOND WITH "SWAG BAGS", WITH "INEXPENSIVE BOTTLE SERVICE" SO THAT YOU MAKE UP THE DIFFERENCE IN HOW MANY ARE SOLD, VS JUST SELLING A FEW BECAUSE OF THE PRICE.
 ASK YOUR CHAMPAGNE VENDORS FOR FREE "ICE BUCKETS", YES THEY GIVE THEM AWAY, WHEN YOU ORDER  A CASE OR TWO OF THOSE SPECIFIC CHAMPAGNES.
PULL OUT ALL THE STOPS FOR NEW YEAR'S EVE.
HAVE YOUR MANAGER AND STAFF INVOLVED IN THE PLANNING, PRODUCING, PROMOTING, AND PRESENTING OF THE NIGHT. SHOULD YOU NEED EXPERTISE WITH YOUR NEW YEAR'S EVE CONCEPT, DON'T WAIT, DON'T EVEN HESITATE. EMAIL, RichUnger@promotingnightclubs.com
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HAPPY, HEALTHY, & HIGH PROFIT 2020!
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NEW DIVERSE PRODUCTS FOR YOUR BAR IN 2020:

SEAGRAM'S, "LIME VODKA"

BASIL HAYDEN'S, "CARIBBEAN RESERVE RYE

DIAGEO NORTH AMERICA'S, JOHNNIE WALKER BLUE LABEL GHOST AND RARE GLENURY ROYAL

BEAM SUNTORY'S, YELLOWSTONE KENTUCKY STRAIGHT BOURBON

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 A SHOT WITHOUT A SHOT GLASS, A SHOT WITHOUT JELLO, A SHOT WITHOUT A TEST TUBE,
NOW YOUR IN 2020 WITH www.shotpakinc.com THE SHOT IN A POUCH, THAT TASTES GREAT, LOOKS GREAT, IS GREAT.
THE STRAW COMES WITH IT !
ALL THE CUSTOMER DOES IS POP THE STRAW IN THE POUCH AND "BAM", THE SHOT IS COLD, AND READY TO DRINK.
THE POUCH IS BIO DEGRADABLE.
BUY A CASE OF VARIED SHOTS, LET YOUR GUESTS DECIDE FOR ONCE, IF THEY LIKE IT OR LOVE IT ?
EITHER WAY, FOR 2020, LOSE THE SHOT GLASS, THE JELLO, THE TEST TUBE. THEY ARE OLD NEWS.
 FEATURE THE "SHOTPAK" IT'S BEYOND 2020.
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            WHO SHOULD PAY FOR THIS HANDBAG?
    It all started with a handbag. Maryana Beyder’s wasn’t just any ordinary bag, though. It was a pink Hermès Kelly clutch, since discontinued by the pricey French fashion house. Beyder’s husband had gifted her the purse, worth $30,000, as a 30th birthday present.
So after a waiter at a posh New Jersey country club spilled some red wine on the luxury handbag last year, the real estate agent sued for negligence, demanding that the Alpine Country Club pay her the eye-popping price of her spoiled handbag.
That lawsuit had already made local headlines, but on Monday, the club in Demarest, N.J., responded with a surprising move of its own: It’s now suing its own employee — the waiter who allegedly spilled the wine — in the latest legal development after a dinner gone downhill.

Beyder and her husband were enjoying a meal at the clubhouse on Sept. 7, 2018, when a server named in the lawsuit only as “John Doe” approached their table.
“Whoever the waiter was proceeded to pour red wine and didn’t stop,” Beyder’s lawyer, Alexandra Errico, told the North Jersey Record. “Poured it all over her. Poured it all over her husband. And poured it all over a very expensive Hermès bag.”
Like the country club, Errico did not immediately respond to a request for comment from The Washington Post.
Perhaps for as long as they have existed, the gold-accented Hermès bags, named after Grace Kelly, have been considered a sign of luxury, in no small part due to their high price tags and limited quantity. The bottoms of the bags are crafted with three layers of leather, and celebrity owners include Jennifer Lopez, Victoria Beckham, and Kylie and Kendall Jenner.

Beyder’s handbag is far from the costliest item sold by Hermès. In 2017, one of its purses — made from the hide of a Nile River crocodile, with 18-karat gold buckles and diamond-encrusted strap loops — was sold for about $376,000 at an auction in Hong Kong.
But her purse was still valuable enough to become the subject of a year-long legal battle between Beyder and the club.
Initially, her attorney said, she reached out to Alpine Country Club to resolve the matter, but the establishment eventually stopped responding to her complaints. The same was true of her insurance company, which failed to comprehend how a bag could have such a high price tag, Errico said.

But as she noted to the New York Post, the club is “very, very, very rich.” So Beyder sued on Oct. 29 in Bergen County Superior Court.
Alpine Country Club, which was founded in 1928 by a group of civic leaders who called themselves the “forty millionaires,” boasts 196 acres of rolling green hills, an 18-hole golf course, and the four-bedroom, six-bathroom condo of Eric Bolling, the former Fox News host who agreed to leave the network after reports that he had sent sexually explicit photos to colleagues. Members of the club are reportedly required to pay a $65,000 initiation fee, plus $19,000 in annual dues. “She didn’t wear it apple picking. She wore it to a very expensive country club where she was a member,” Errico told NJ.com. “If you bring your car to a country club and it gets scratched up, you expect the club to pay for it.”

In court documents filed Monday, the country club insisted it wasn’t liable for the damage to her purse, the Record reported, in addition to suing its own employee.
Errico said she was appalled that the country club has chosen to take on the cross-claim, a motion in which one defendant sues another in the same proceeding.
“We were not trying to collect any money from the waiter,” she told the New York Post on Monday. “There was never any intention of my client to go after this person at all. The only intention was to have the employer take responsibility.”
But she spared the country club a similar kind of remorse. By failing to answer her client, Errico suggested, Alpine was discriminating against her client for owning such an expensive accessory.
“It’s sort of like a rich person problem,” she told VICE News. “They couldn’t comprehend that a bag could be that much. ... They kind of discriminated against her that she actually owned that type of bag.”
MY RESOLUTION ANSWER:  The Country Club's Insurance Company, should have paid the claim, less the Policy deductible. This situation should have never ever gotten this out of control.
When these incidents arise,  you defuse them ASAP, you don't drag them and certainly do not let the Media cover the problem. The quicker you settle, the sooner you come to terms, the better for everyone. Insurance Companies want their Premiums on time, they are quick to remind you of that.
But when it comes to claims, some, not all, some Insurance Companies would rather pay Legal Fees, than Claim Settlements.
Very, Very, Poor way to do business.
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A RESTAURANT CONSENSUS HAS DERIVED AT THE FOLLOWING:

MOST POPULAR DRESSINGS

1. BUTTERMILK RANCH

2. FRESH HERB VINAIGRETTE

3. CHIPOTLE RANCH

4.BALSAMIC VINEGAR

5. GINGER LIME

==================

MOST POPULAR PROTEINS:

1. HERB MARINATED CHICKEN

2. SPICY
CHICKEN

3. PESTO CHICKEN

4. ASIAN BBQ CHICKEN

5. SHRIMP

======================

WHEN A RESTAURANT SERVER HANDS YOU THE CHECK AND ON THE BOTTOM ARE THE % THAT THE TIP SHOULD BE.
ABSOLUTELY RUDE ! WHY SHOULD YOU PAY WHAT IS SUGGESTED, WHEN YOUR SERVICE WAS POOR? WHEN YOU WERE IGNORED? WHEN IT TOOK FOREVER TO GET SERVED? WHEN YOUR SERVER WAS NOT ATTENTIVE, NOR DID THEY TABLE TOUCH AND ASK YOU IF ALL WAS OK? THUS THE "SUGGESTED 20% TIP GUIDE", GOES OUT THE WINDOW.
 YOU LEAVE THE TIP YOU FEEL THE SERVER DESERVES.
IN FACT IT COULD BE MORE! IT COULD BE LESS ! BUT NO RESTAURANT SHOULD BE ADVISING YOU ON HOW MUCH TO LEAVE, BASED SOLELY ON WHAT YOU ARE SPENDING.
SERIOUSLY, HOW DARE THEY !
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A MAJOR PIECE OF ADVICE TO BAR, CLUB, SPORTS BAR, RESTAURANT, ADULT CLUB,                                 OWNERS

 SO YOUR THINKING ABOUT SELLING.
FOR WHATEVER REASONS, PERSONAL, FINANCIAL, FAMILY, YOUR JUST BURNT OUT?
 NEVER EVER SELL YOUR PLACE, WHEN IT'S ON THE DOWNLOAD.
NEVER EVER SELL WHEN BUSINESS IS SLOW.
NEVER EVER SELL WHEN EQUIPMENT IS BROKE.
NEVER EVER SELL WHEN YOUR REST ROOMS LOOK HIDEOUS.
NEVER EVER SELL WHEN YOUR SIGN OUTSIDE HAS BURNT OUT BULBS.
NEVER EVER SELL WHEN YOUR LANDSCAPE LOOKS AWFUL.
NEVER EVER SELL WHEN YOU TURN ON THE LIGHTS AND THE PLACE LOOKS LIKE A NIGHTMARE.
NEVER EVER SELL WHEN YOUR KITCHEN LOOKS FILTHY.
NEVER EVER SELL WHEN YOUR BEER COOLERS ARE SMELLY & DIRTY.
I SOLD MY BAR/CLUB AFTER A YEAR FOR 100K MORE THAN MY PARTNER AND I PAID FOR IT.
WE MADE SURE THE CLUB SHINED.
WE MADE SURE THE CLUB WAS PACKED.
WE MADE SURE THAT ANYONE WHO WANTED TO BUY OUR CLUB, COULD NOT THINK OF A SINGLE REASON NOT TO.
OH, BTW, WE SOLD THE CLUB IN LESS THAN A MONTH.
AS I ALWAYS TELL THE STORY, WHEN WE SOLD OUT,OUR "SOUTHERN WINE & SPIRITS" SALESMAN TOLD US, HE HEARD FROM ACCOUNT AFTER ACCOUNT, "THANK GOD THEY ARE GONE, NOW WE ALL CAN MAKE SOME $". TRUE STORY.


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Copyright 2019 Rich Unger

 

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