APRIL 2020 - CORONAVIRUS, HOW TO DEAL WITH IT !

APRIL 2020 - CORONAVIRUS, HOW TO DEAL WITH IT !

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THE NIGHTCLUB & BAR SHOW IN  VEGAS HAS BEEN POSTPONED TILL JUNE 22-24TH 2020

APRIL 2020 - CORONAVIRUS, HOW TO DEAL WITH IT !
By RichUnger@promotingnightclubs.com


  THESE ARE DIFFICULT TIMES FOR BARS, RESTAURANTS, NIGHTCLUBS, SPORTS BARS, EVERY KIND OF FOOD AND BEVERAGE VENUE.
 THUS THEY ARE BEING ORDERED TO CLOSE. LAYING OFF STAFF, SOME ARE STAYING OPEN, ONLY ALLOWED TO DELIVER AND OFFER PICK UP. THE CHALLENGES ARE MANY. OWNERS SHOULD CONTACT BOTH "FEMA" AND THE "SBA" ABOUT FINANCIAL SUPPORT, SMALL BUSINESS LOANS, WHATEVER PROGRAMS, PROTOCOL, IS NOW IN PLACE, SINCE THERE HAS BEEN A "NATIONAL EMERGENCY DECLARATION" DECLARED BY THE PRESIDENT.
 THESE PROGRAMS ARE ACTIVE AND GEARED TOWARDS HELPING THESE OWNERS.
 IN ADDITION SICK LEAVE, FOOD STAMPS, EVERYONE IS ENTITLED TO FREE CORONAVIRUS TESTING,OUT OF WORK PAYMENTS ARE ALL PART OF AN ADDITIONAL FINANCIAL AID PACKAGE THE HOUSE PASSED, AND SENATE PASSED, THE PRESIDENT SIGNED INTO LAW. THERE IS A SECOND PIECE OF LEGISLATION THAT BOTH DEMS AND GOPERS IN CONGRESS ARE AT ODDS OVER THAT IS VITAL TO ALMOST EVERY SINGLE RESTAURANT, BAR, CLUB EMPLOYEE IN THE USA.
WHILE THEY FIGHT IT OUT IN CONGRESS, KEEP IN MIND, CVS IS HIRING 50,000 NEW EMPLOYEES, WALMART IS HIRING 150,000 NEW EMPLOYEES, DOMINO'S IS HIRING 10,000 NEW EMPLOYEES, AMAZON IS HIRING 100,000 NEW EMPLOYEES AT $17 AN HOUR, SO IN THE MEANTIME, YOU MAY WANT TO JUST TAKE ONE OF THESE JOBS TO "HELP" YOU OVER AND THROUGH THIS PANDEMIC.
 IF YOUR IN A STATE WHERE BARS, LIQUOR STORES, ARE STILL OPEN, OR RESTAURANTS ARE OFFERING TAKE OUT/DELIVERY YOU SHOULD ALL RESEARCH  YOUR STATE LAWS REGARDING DELIVERY OF BEER, WINE, LIQUOR, PREPACKAGED, AND ALONG WITH ANY FOOD ORDER, FOR RESTAURANTS. IF YOU CAN DELIVER, THEN YOU SHOULD "BLOW UP" YOUR SOCIAL MEDIA PAGES, FROM YOUR OWN WEB SITE, TO FACE BOOK, INSTAGRAM, TWITTER, TUMBLR, LINKEDIN, YOUTUBE ANNOUNCING DELIVER. THESE ARE TIMES THAT CALL FOR CREATIVE CASH INITIATIVES.
DELIVERY IS AN IDEAL CONCEPT RIGHT NOW.
OF COURSE WHEN DELIVERING WINE, BEER, LIQUOR, ID MUST BE CHECKED USING FACE TIME OR SKYPE, OF COURSE THE ORDER IS LEFT AT THE DOOR. BUT THE DELIVERY PERSON MUST BE IN TOTAL PROTECTIVE GEAR, AND RING THE DOOR BELL,KNOCK ON THE DOOR, WAIT FOR THE CUSTOMER, PERHAPS TO RECEIVE A TIP .
ANOTHER IS DRIVE UP SERVICE, SO YOUR CUSTOMERS DO NOT HAVE TO EVEN GET OUT OF THEIR CARS TO PICK UP BEER, WINE, LIQUOR.
 WASH YOUR HANDS CONSTANTLY EVERY DAY. I MEAN EVERY TIME YOU GO TO TOUCH AN AREA OR ITEM.
IF YOU HAVE A TEMP OF 101 AND ARE COUGHING, CALL YOUR LOCAL ER AND TELL THEM YOUR SYMPTOMS, ASK THEM TO PLEASE TEST YOU ASAP.
 IF YOU ARE SELF QUARANTINED, THEN YOU MAKE THE BEST OF IT.
 THIS WILL PASS IN TIME, BUT NOT AS FAST AS TRUMP SAYS IT WILL.  

 EVERY EMPLOYEE SHOULD BE TOTAL PROTECTIVE GEAR. YOU MUST BE WASHING YOUR HANDS, THEN DOING IT AGAIN, THEN AGAIN, AFTER EVERY SERVICE, EVERY INTERACTION.
 YOU MUST STAY SIX FEET AWAY FROM EVERYONE AND BE TOTALLY MINDFUL OF "SOCIAL DISTANCING". 
     
               CORONA BEER FACES CORONAVIRUS
The Challenge that "Corona Beer" faces right now IS totally negative reporting, tying the brand to the Virus, which is nonsense. Although, the Brand and it's Corporate Establishment claims sales have not been significantly impacted, leaves a Public, confused with the beer having to do "damage control", asap.
 This Popular Beer has nothing to do in any way, shape or form with this deadly disease or contracting this Virus.
 But "Corona Beer" has taken the most off the wall strategy to turn the tide on this negative image.
 It's been very low key, when it should "BLOW UP" every single Social Media Platform , as well as a TV Commercial Blitz all tied in together with the same hard hitting message.
  In a Crisis like this for a product of such daily consumption, it calls for the CEO to step up and explain to the Public exactly the "NO CONNECTION' of his beer to this deadly virus.
 In fact, I would lower the prices on "CORONA" simply to stimulate sales, put the focus back on buying the product and return this beer to the position it belongs in.
  From Liquor Stores, to "TOTAL WINES" to what ever bars, sports bars, hotel bars, beach bars, bar & grilles, restaurants, are actually open to some degree, including gas station markets, every single "CORONA BEER"  outlet is vital to feeling confidently selling this beer.
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  A GROUP OF RESTAURANT OWNERS & INVESTORS DECIDE TO PURCHASE A RUNDOWN BAR/EATERY ON THE WATER IN A VERY HIGH END AREA. I MEAN TOTALLY WEALTH RESIDENTS AND NO ONE ELSE AROUND.
 SO THEY GO ABOUT BUILDING AND RENOVATING, AS THE COMPLETION COMES TO BE, ONE OF THE INVESTORS DROPS OUT, SEEMS THE PROJECT IS $2MILLION IN OVERRUNS.
 I HAVE NO EXPLANATIONS ON HOW THIS OCCURRED.
 I CAN TELL YOU THE ESTABLISHMENT IS PACKED DAY AND NIGHT, BUT AS FOR ANY, ANY, ANY, "ROI", I DON'T SEE IT HAPPENING FOR A NUMBER OF YEARS.
LESSON TO BE LEARNED, ACCOUNT FOR EVERY SINGLE PENNY THAT IS BEING SPENT, WHO IS BEING PAID AND WHY?
JUSTIFY THE EXPENDITURES.
ONCE YOUR OPEN, AFTER THIS "CORONAVIRUS PANDEMIC PASSES IN MONTHS FROM NOW,USE THESE STRATEGIES TO                      SUCCEED:
    BE A CULTURE MAKER, YOUR BAR, CLUB, RESTAURANT SHOULD BE EMBEDDED IN SOCIAL MEDIA ALWAYS.

HAVE A CLEAR HYPOTHESIS, YOUR PLACE NEEDS TO BE RELEVANT. LISTEN TO LOCALS, TO STAFF, KEEP AN OPEN MIND TO THE CLEAR OPINIONS OF YOUR VENUE AND THE CHANGES YOU NEED TO MAKE.

TREAT PEOPLE LIKE PEOPLE, DON'T PULL A "TRUMP", HE'S NOT THE EXAMPLE YOU WANT TO OPERATE YOUR BAR,RESTAURANT, LOUNGE, BAR & GRILLE BY. JUST THE OPPOSITE.

DEFINE YOUR AGENDA, BE SPECIFIC. DON'T JUST TALK ABOUT WHAT YOUR GOING TO DO, PLAN IT,PRESENT IT, PROMOTE IT.

FINALLY, BE RESILIENT, DON'T LET THE NEGATIVITY OF THIS BUSINESS GET TO YOU. QUITE THE CONTRARY. ALWAYS TAKE THE HIGH ROAD, OR "WHEN THEY GO LOW, YOU GO HIGH".
THIS IS SO TRUE.
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Why Steak & Seafood Chain of just Five is Doing HUGE BIZ ?
 "CONNORS STEAK & SEAFOOD".
 They have locations in Alabama, Florida and Tennessee.
 They have The Format, The Presentation, The Quality, The Pricing, The Staffing, down to a "T". The interior and atmosphere is simply "SMOOTH".
 Take their "Lunch Menu", simply designed, with $11 items, $12 items, $13 items, and $14 items.
It's so easy to grasp, to understand and to order from.
Because what the description of the dish says, is exactly what you are served.
 The Presentations are Perfect.
 The Timing is fine.
 The Service is impeccable.
 The Table Touching, Spot On.
 The Quality of the dishes is Prime.
 Yes, I was totally impressed by this Food Operation, after forty years in this industry.
 Where I think The CEO, J. Michael Connor could add $5million to his overall annual revenue, is Weekend Nightlife.
 It's a Natural Fit.
Check it out www.connorsrestaurant.com
I have been to many Steak & Seafood Restaurants, and "CONNORS", is the Best Overall Operation, I have ever had the pleasure of a dynamic dining experience. AGAIN, when this "Pandemic" in America is no longer, this is the place to Experience.
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                                      LUKE BYRAN IS A  BEER GUY
That's not news to any of the two-time ACM and two-time CMA Entertainer of the Year's fans who have heard his hits including "Drink A Beer," "Just A Sip" or "Cold Beer Drinker."
"Beer means putting yourself in a mental space where you can chill out," Bryan told USA TODAY. "This business is tricky for me, it's hard work, and you get offstage and nothing feels better than getting off a hot stage in the summertime and enjoying a cold beer."
Now, Bryan manifested that ahhh feeling into a brew of his own. The singer partnered with Constellation Brands to create Two Lane American Golden Lager, a 99-calorie beer with 4.2% alcohol by volume and 3 grams of carbs.
Bryan's collaboration with Constellation Brands, whose portfolio includes beers such as Corona, wines such as Kim Crawford and spirits such as Svedka Vodka, began several years ago. Eventually they landed on making a beer after toying with other ideas. Luke's "AMERICAN IDOL" Judge appearances are exactly what will help launch this brand . He is very high profile.
'Beer means putting yourself in a mental space where you can chill out,' says singer Luke Bryan, who launches his Two Lane American Golden Lager in March.
From there, through testing, Bryan said it took about two years to get right. He wanted to create a beer that was low-calorie but that didn't lack flavor, which wasn't an easy feat. To do that, Bryan said, there was some give and take as he worked closely with Constellation.
       The brew features American-grown barley and water from the Blue Ridge Mountains. "We knew we wanted it to have a real American feel," Bryan said. The "Play It Again" singer said he wants his beer to bring beer back to its roots. To him, beer is about connection.
"I wanted my beer to get back to what it's really all about," he said. "Beer is all about sharing it with friends, sharing it in the outdoors and sharing it in a rural spot where you will never forget sharing that beer with somebody for the first time." To field-test his beer, he brought some cans home to Georgia at Thanksgiving for his friends to try. He wanted to make sure they enjoyed it, so he snuck a couple of cans into their coolers. The highest approval he needed, though? His mom's."At 7 o'clock every day, she opens a beer," Bryan said, explaining that she winds down on her patio while watching the waves and enjoying a cold one. "It's a home run for me: If I can get my mother to like my beer, it checks all the boxes." Bryan's beer will be available regionally in March, but he does hope to take it nationwide at some point."I built my music by playing the Southeast, working hard and gaining fans, one by one," he said. "(I want to) grow it the good old-fashioned way, create a great beer and gain each beer fan, one by one." Two Lane American Golden Lager will be available March 2 in select states including Georgia, Tennessee, Florida, Alabama, North Carolina, South Carolina and Virginia.The beer will be sold in cans and available in six-packs, 12-packs, 16-ounce single-serve cans and on draft. A 12-pack of cans has a suggested retail price of $15.99.
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WHEN THIS VIRUS PASSES......................

    MTV HAS GONE TOTALLY "REALITY TV"
SO BIG BARS, NOW IS THE TIME FOR YOU TO "BLOW YOUR ENTIRE COMMUNITY'S MIND!
 BRING IN THE "BUSCH GIRLS" FROM THE "BUSCH REALITY SHOW" ON MTV.
BRING IN THE "BUSCH BOYS" FROM THE "BUSCH REALITY SHOW" ON MTV.
BRING IN JULIETTE, OR MADISON, OR KELSEY FROM "SIESTA KEY" ,"THE REALITY SHOW" ON MTV.
MTV HAS GONE "REALITY TV", WITH A VERY HIGH FOCUS ON LIQUOR, BEER, SHOTS, AND PARTYING.
WHY CAPITALIZE ON THIS CRAZE, BY BRINGING IN SOME OF THESE CHARACTERS FOR AN "IN PERSON PARTY"?
YOU CHARGE A PREMIUM COVER CHARGE.
YOU SEEK OUT LOCAL BUSINESSES TO HELP DEFRAY THE COST OF THE PERSONAL APPEARANCE.
YOU SEEK OUT A LIMO COMPANY TO SPONSOR THEIR TRANSPORTATION.
YOU SEEK OUT AN UPSCALE HOTEL TO SPONSOR & PROVIDE THEIR ACCOMMODATIONS.
YOU SEEK OUT A RESTAURANT TO SPONSOR & PROVIDE THEM A DINNER OR BREAKFAST.
INSTEAD OF THE SAME PREDICTABLE FORMAT YOU PRESENT, SHAKE IT UP, MIX IT UP, BLOW IT UP, WITH A PERSONAL APPEARANCE.
YOU NEED A MINIMUM OF THREE TO FOUR WEEKS OF ADVANCE MARKETING, BRANDING, ADVERTISING, USING ALL SOCIAL MEDIA PLATFORMS, SELLING ADVANCE TIX FOR VIP SEATING.
SEEK OUT A PHOTOGRAPHER TO PHOTOGRAPH THE ENTIRE EVENT.
CONTACT ALL YOUR LOCAL TV NEWS DEPARTMENTS, YOUR LOCAL NEWSPAPER, YOUR LOCAL RADIO STATION, THE ONE THAT HAS THE RATINGS THE HIGHEST IN THE MORNING DRIVE SEGMENT?
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GOD BLESS EVERYONE, PROTECT YOURSELVES AND YOUR FAMILIES, STAY SAFE  AND STAY HEALTHY.
RESPECT THE 'SOCIAL DISTANCING' POLICY AT LEAST SIX FEET AWAY FROM ANYONE YOU ARE SPEAKING TO IN PERSON, STANDING NEAR, OR SITTING NEAR. IT COULD SAVE YOUR LIFE.
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Copyright 2020 Rich Unger

 

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