THREE OLIVES, "WOW" & TRUTH IS....
By
RichUnger@promotingnightclubs.com
There's Vodka and then there's "THREE OLIVES VODKA." What's the
difference?
Let's start with it's 2005, and all the old brands are just that, the
fresh, new, and in demand, pour enough you can't, brand is "THREE OLIVES."
Flavored Vodkas are a challenge for any distiller, but White Rock
Distilleries has what I call "VFP," as in "Vodka Flavored Perfection."
The Flavors featured by "THREE OLIVES" are Cherry, Vanilla, Raspberry,
Chocolate, Orange, Green Apple and Berry. Finally, a Premier Vodka line of
Flavored Vodkas that surpass any other brand on the market today.
Remember, nobody, noooooooooooooooooooooooooooooobody pays me for my
endorsement of Liquor Brands, and when I scream, shout and stand up for
"THREE OLIVES" Vodkas, it's because finally, in an industry that is
inundated with new Product roll outs every month, and with an
overabundance of unnecessary and unwarranted new labels, "THREE OLIVES" is
in demand and commands Premium Space on your Top Shelf.
Look at the "so called" Flavored Vodkas you are trying to pour off and
unload now, because your Patrons have expressed no interest or desire to
even try any of them.
Then, bring in the "Real Deal."
Distilled in England, it's The Best of the Best. I salute "THREE OLIVES"
Vodkas, they have created "THE CHERRY BOMB," when you take "THREE OLIVES
Cherry Flavored Vodka" and add your favorite energy drink and you have the
"WOW" in drink adventures.
The "Point of Sale" items that "THREE OLIVES" provides far surpasses any
Brand Support I have seen in quite a long time. From the Logo Black Sports
Bar, to the Black Thong Logo Underwear to Matching Black T-shirts, for
Women, First Quality Logo Men's T-shirts, to teasing keychains, coasters
and table tents, this is one "Brand Party" where you sell the Product,
pack the bar, and watch the Crowds surge and the sales soar.
Any bar or club can serve a Martini with an Olive, but when you offer and
delight your Patrons with a "THREE OLIVES" Martini, your good taste
results in a solid Brand of Superior Vodkas with a perfect blend of
flavor, smoothness and taste.
Only one Vodka can back up what it pours and meet all three of these "Richie
Criteria," that's "THREE OLIVES" Vodka.
Why pour anything else?
Why offer anything else?
Why buy anything else?
Call your Liquor Salesman, tell him stop pushing the common and average
Vodkas on me and start sending me the Ultimate Vodkas, "THREE OLIVES."
Again, nobody pays me, nobody influences me and nobody buys me, I just
think in these challenging bar and nightclub times, you need every
advantage you can get behind your bar, and when it comes to being ahead of
the pack and offering Quality, Style and Taste, one olive is just the
norm, two olives creates hesitation, but "THREE OLIVES" Vodkas, energize
and transform the drink and the bar into a One of a Kind rather than a One
of Many.
I tip my hat. Finally a Vodka Brand with Sophisticated Appeal and Mass
demand, is on the market and should dominate your bar. Watch your Martini
Sales scream, watch your flavored Vodka sales smoke, and remember, Rich
Unger told you, "THREE OLIVES" Vodkas RULE!
TRUTH IS.... It's so frustrating to watch so many clubs suffer needlessly.
Why?
Because they reach out to the wrong patron. Think about it, when you are
advertising drink specials, beer specials, no cover, free samples, and
you’re paying cold cash to draw in patrons for all the wrong reasons, does
that make sense to you?
The Truth is, no it is so far out there, I can't understand or comprehend
the mentality of Owners and Managers.
Then there is the Manager from Indiana who contacts me, he wants to know
why his club is not drawing the right crowd, when he is advertising on a
Classic Rock Radio Station. Gee, reminds me of Kentucky Fried Chicken
claiming their Chicken was not fattening. I mean, I gave this Manager
twenty reasons his club was suffering and he ran for the hills.
His website was hideous, his format horrible and his strategy, let me put
it nicely, what strategy.
Yet his email to me was "I want to put my club on top." How?
Radio is dying a slow death, flyers again for the 900th time are as viable
as Chairman. I have had an abundance of club promoters asking me for
ideas, they all of a sudden are feeling the effects of having the same DJ
with the same Cover Charge and nobody showing up anymore.
I have the Club Owner who has the nicest looking Club in his area, but
everyone flocks to the pig pen bar. Why? Because, the nice looking club
offers nothing but the same old LSDF, as in "Lights," "Sound" and "Dance
Floor."
When you play hip hop and you let in the most disrespectful, lack of
values and morals and respect patrons in what do you expect except cheap,
no tipping, club destroying, female patron groping and the worst
reputation you can have?
When you offer "Sink or Swim" Nights what do you expect, besides a bunch
of drunks?
When you offer your entire focus on how much a drink is, instead of what
you’re featuring, you draw the wrong crowd, what did you expect?
Never have I seen so many lazy Owners who fully understand what needs to
be done, but would rather look the other way.
It is those Owners I wonder how they call themselves businessmen? Club
Owners have to be sharp businessmen in order to survive, let alone thrive,
but in addition they are challenged by the complexities of being creative
without giving the house away.
The "TRUTH IS" you can't. That is why I eat, sleep and breathe every
single aspect of this industry and the pulse of our times. For instance,
The "TRUTH IS" if your not hosting and presenting "BIKINI CONTESTS" right
now your so off the mark, your missing out on thousands of dollars,
because I don't offer any drink specials or beer specials with my
EVENTS.....
Why would you? Why should you?
Patrons are coming to your Club or Bar for what you’re doing, not what
you’re giving away. "BIKINI CONTESTS," when done tastefully, not with some
yahoo host who is a pig, not with some sloppy background, not with some
stripper mentality, but with respect and consideration for those entering,
these Contests are long-term moneymaking machines.
I do have one simple question, why would any Club Owner on a Thursday
Night have a Ladies Night, where ladies pay no cover (totally moronic).
Ladies drink free all night (totally idiotic) and then on top of enduring
all these costs, then hold a Bikini Contest and give away $300 cash, and
finally let a club promoter host the night? What is it that the club owner
can't do by himself?
This is why often I wear a straight jacket when listening to these totally
destructive, club destroying, wrong promotion presenting, no way to make
money nights of disaster.... Can anyone logically explain this kind of
bizarre thinking to me?
Please, by all means, e-mail me at
RichUnger@promotingnightclubs.com . Or call me at 1-941-921-7027.
Because, I have no comprehension of why any Club Owner with a sane mind
would present and offer such a night? This club is not even 8 months old.
Already they have changed formats six times....
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