3 OLIVES, "WOW" & TRUTH

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3 OLIVES, "WOW" & TRUTH

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THREE OLIVES, "WOW" & TRUTH IS....
By RichUnger@promotingnightclubs.com

There's Vodka and then there's "THREE OLIVES VODKA." What's the difference?

Let's start with it's 2005, and all the old brands are just that, the fresh, new, and in demand, pour enough you can't, brand is "THREE OLIVES." Flavored Vodkas are a challenge for any distiller, but White Rock Distilleries has what I call "VFP," as in "Vodka Flavored Perfection."

The Flavors featured by "THREE OLIVES" are Cherry, Vanilla, Raspberry, Chocolate, Orange, Green Apple and Berry. Finally, a Premier Vodka line of Flavored Vodkas that surpass any other brand on the market today. Remember, nobody, noooooooooooooooooooooooooooooobody pays me for my endorsement of Liquor Brands, and when I scream, shout and stand up for "THREE OLIVES" Vodkas, it's because finally, in an industry that is inundated with new Product roll outs every month, and with an overabundance of unnecessary and unwarranted new labels, "THREE OLIVES" is in demand and commands Premium Space on your Top Shelf.

Look at the "so called" Flavored Vodkas you are trying to pour off and unload now, because your Patrons have expressed no interest or desire to even try any of them.
Then, bring in the "Real Deal."

Distilled in England, it's The Best of the Best. I salute "THREE OLIVES" Vodkas, they have created "THE CHERRY BOMB," when you take "THREE OLIVES Cherry Flavored Vodka" and add your favorite energy drink and you have the "WOW" in drink adventures.

The "Point of Sale" items that "THREE OLIVES" provides far surpasses any Brand Support I have seen in quite a long time. From the Logo Black Sports Bar, to the Black Thong Logo Underwear to Matching Black T-shirts, for Women, First Quality Logo Men's T-shirts, to teasing keychains, coasters and table tents, this is one "Brand Party" where you sell the Product, pack the bar, and watch the Crowds surge and the sales soar.

Any bar or club can serve a Martini with an Olive, but when you offer and delight your Patrons with a "THREE OLIVES" Martini, your good taste results in a solid Brand of Superior Vodkas with a perfect blend of flavor, smoothness and taste.

Only one Vodka can back up what it pours and meet all three of these "Richie Criteria," that's "THREE OLIVES" Vodka.

Why pour anything else?
Why offer anything else?
Why buy anything else?

Call your Liquor Salesman, tell him stop pushing the common and average Vodkas on me and start sending me the Ultimate Vodkas, "THREE OLIVES."

Again, nobody pays me, nobody influences me and nobody buys me, I just think in these challenging bar and nightclub times, you need every advantage you can get behind your bar, and when it comes to being ahead of the pack and offering Quality, Style and Taste, one olive is just the norm, two olives creates hesitation, but "THREE OLIVES" Vodkas, energize and transform the drink and the bar into a One of a Kind rather than a One of Many.

I tip my hat. Finally a Vodka Brand with Sophisticated Appeal and Mass demand, is on the market and should dominate your bar. Watch your Martini Sales scream, watch your flavored Vodka sales smoke, and remember, Rich Unger told you, "THREE OLIVES" Vodkas RULE!


TRUTH IS.... It's so frustrating to watch so many clubs suffer needlessly. Why?
Because they reach out to the wrong patron. Think about it, when you are advertising drink specials, beer specials, no cover, free samples, and you�re paying cold cash to draw in patrons for all the wrong reasons, does that make sense to you?

The Truth is, no it is so far out there, I can't understand or comprehend the mentality of Owners and Managers.

Then there is the Manager from Indiana who contacts me, he wants to know why his club is not drawing the right crowd, when he is advertising on a Classic Rock Radio Station. Gee, reminds me of Kentucky Fried Chicken claiming their Chicken was not fattening. I mean, I gave this Manager twenty reasons his club was suffering and he ran for the hills.
His website was hideous, his format horrible and his strategy, let me put it nicely, what strategy.

Yet his email to me was "I want to put my club on top." How?

Radio is dying a slow death, flyers again for the 900th time are as viable as Chairman. I have had an abundance of club promoters asking me for ideas, they all of a sudden are feeling the effects of having the same DJ with the same Cover Charge and nobody showing up anymore.

I have the Club Owner who has the nicest looking Club in his area, but everyone flocks to the pig pen bar. Why? Because, the nice looking club offers nothing but the same old LSDF, as in "Lights," "Sound" and "Dance Floor."
When you play hip hop and you let in the most disrespectful, lack of values and morals and respect patrons in what do you expect except cheap, no tipping, club destroying, female patron groping and the worst reputation you can have?

When you offer "Sink or Swim" Nights what do you expect, besides a bunch of drunks?
When you offer your entire focus on how much a drink is, instead of what you�re featuring, you draw the wrong crowd, what did you expect?

Never have I seen so many lazy Owners who fully understand what needs to be done, but would rather look the other way.

It is those Owners I wonder how they call themselves businessmen? Club Owners have to be sharp businessmen in order to survive, let alone thrive, but in addition they are challenged by the complexities of being creative without giving the house away.

The "TRUTH IS" you can't. That is why I eat, sleep and breathe every single aspect of this industry and the pulse of our times. For instance, The "TRUTH IS" if your not hosting and presenting "BIKINI CONTESTS" right now your so off the mark, your missing out on thousands of dollars, because I don't offer any drink specials or beer specials with my EVENTS.....

Why would you? Why should you?

Patrons are coming to your Club or Bar for what you�re doing, not what you�re giving away. "BIKINI CONTESTS," when done tastefully, not with some yahoo host who is a pig, not with some sloppy background, not with some stripper mentality, but with respect and consideration for those entering, these Contests are long-term moneymaking machines.

I do have one simple question, why would any Club Owner on a Thursday Night have a Ladies Night, where ladies pay no cover (totally moronic). Ladies drink free all night (totally idiotic) and then on top of enduring all these costs, then hold a Bikini Contest and give away $300 cash, and finally let a club promoter host the night? What is it that the club owner can't do by himself?

This is why often I wear a straight jacket when listening to these totally destructive, club destroying, wrong promotion presenting, no way to make money nights of disaster.... Can anyone logically explain this kind of bizarre thinking to me?

Please, by all means, e-mail me at RichUnger@promotingnightclubs.com . Or call me at 1-941-921-7027.

Because, I have no comprehension of why any Club Owner with a sane mind would present and offer such a night? This club is not even 8 months old. Already they have changed formats six times....
 
 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.