ASTOUNDING, ASTONISHING, OR ABSOLUTELY AWFUL!
By Rich
Unger
I have observed Clubs that just make my head shake in the manner in which
they operate week in, week out.
From Vegas to Miami, from NYC to LA, and now the Hamptons where the new
"STEREO" is set to open, why is it always, the DJ, the Drink Special, and
nothing more?
Yes I know that various clubs in these locales pour a million Dollars into
their Atmosphere but so what?
I mean can you afford to allocate $10,000 on the latest hi-def mixer and
related projection technology?
Of course not, most clubs can't that is why you counter those Disney world
effects with the REAL DEAL.
Which are my favorite two Aspects of Club Life?
"THE FUN"? "THE WOW FACTORS"?
Your Club, Lounge, Bar, on the water Outside Bar can either be Astounding
and Astonishing which it should portray in every single aspect of it's
presentation, or sadly it can be
Absolutely Awful.
Why tolerate violence? Why tolerate foul language? Why tolerate disrespect
to your female patrons?
It's your Club, clean up it's act, it's atmosphere, it's
appeal....................................................
But, when you place "Drink Specials" before the music, the theme, the
format, the concept, the event, the party, the contest, the focus, then you
are doing great damage to your Club, your Lounge, your Bar and your Sports
Bar.
When you utilize your Beer Garden just for discounting drinks your costing
yourself and your overall operation tens of thousands of dollars.
When you ignore the insight and hands on knowledge of your employees,
because of your arrogance and self absorbed mentality, your doing your
costing your own establishment
tens of thousands of dollars.
Some facts you need to know, CD Sales are down 20%, Champagne Sales are up
12%.
Famed DJ Appearance Fees are going down, Local Band Fees are going down.
So many Clubs rely on "Guest DJs" who cost them thousands and don't even
make them hundreds.
You have to "ASTOUND" your local market and night life culture with Personal
Appearances that they can relate to, and not with performers who just
because you claim they are from NYC or CHI TOWN, or LA or Europe that they
must be seen.
WRONG......................................................................
As for local Bands, all across the USA their fees are sinking because they
themselves are to blame.
They dress like slobs, they are too lazy to learn new material and to put
together Sets dedicated to specific genres of music, they drink on stage,
they are too predictable, and become "AVERAGE".
Lights, Sound and Video have become so "ACCEPTABLE" because one club plays
"Can you top this" with their competition, by spending thousands more to
have the most, the biggest of the
eye popping effects.
You don't need to, instead, counter their overdone technology features with
"THE FUN" and "THE WOW FACTORS", they will win every time.
________________/
WHY ARE YOU SO AFRAID:
1. To charge a Cover Charge during the week for a Premier Promotion?
2. To stop being reliant and dependent on drink specials, beer discounting
to attract patrons?
3. To cancel radio and print advertising that you know is not working or
drawing in new faces?
4. To fire your DJ who totally ignores you and spins what he wants even
though the dance floor is empty?
5. To change your format and upgrade your quality of patron?
6. To buy your Partner out who is nothing but dead weight?
7. To remodel when you know the bar looks like it was hit
by a Tornado?
8. To replace employees who are either over pouring, not charging their
friends and have a horrible attitude?
9. To go head on against competing clubs and bars by offering "The Fun" and
"The Wow Factors", instead of the same old boring, stale, predictable
Nights?
10. To open more nights and make serious cash flow?
11. To admit to yourself you need serious "EXPERTISE" from outside your
circle of Family, and Friends?
12. To become aggressive in your marketing strategies?
_____________________________________________/
* * * * * * * * * * * * * * *
Why are you not holding a Stylish, Trendy, Classic, "Bikini BASH", a "Summer
Sizzler", giving each girl who enters your Contest, a free $75 Bikini just
for entering?
It's the the heat of Summer, you should be presenting an
Upscale event, attracting very hot Young Ladies to compete in
Your " Sophisticated yet Smooth Bikini Challenge"!
Just click on Bikinis For Your Club and order your
$75. Bikinis from us for just $15 each.
Girls love these bikinis, they enter and compete and you have 15 gorgeous
girls in your "Cute N Cool" Contest rather than 4 nightmares. Every week
this Summer, when your establishment is dead, no biz , no patrons, just
remember I told you so.....................................................
When you limit your format to a tightly, nightly
offering of the same DJ, the same Drink Specials, the same old local band,
the same old karaoke, the same old open jam, the same old outdated and past
their prime time demand, you are costing your bar, your lounge, your club,
tens of thousands of dollars.
Never have so many Owners and Managers refused to accept change and fresh
new "FUN" and "WOW", while they lose more and more patrons due to their
procrastinating about updating, upgrading and upsetting the status quo.
If your Owner who is serious about putting your place on TOP then pick up
the phone and call me now, 1-941-921-7027 or email
RichUnger@promotingnightclubs.com
Club Promoters, please do not contact me.
Owners have wasted more nights, lost more money, trusted more outsiders to
pack their clubs only to be scammed.
It's time to take back your Club, your Bar, your Lounge and let's pack it
with quality Patrons and lots of Women.
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EITHER ASTOUND, ASTONISH, OR JUST STAY ABSOLUTELY
AWFUL......................
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