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DON'T MAKE THE LAST MONTH OF SUMMER A BUMMER!

By RichUnger@promotingnightclubs.com

 

 This is August, the epicenter of Summer, for the 100000000th time, where is your "BIKINI FASCINATION" EVENT?

Please do not tell me, you have operated this entire Summer with dead nights, dead weekend afternoons, when all you had to do is hold a fresh, fun,

fabulous "BIKINI BASH"?

You buy our $75. Bikinis for just $15 each, that's right $15 each, many clubs and bars let their liquor vendors and even radio stations pay for them, then you give each young lady who enters your Contest, a freeeeeeeeeeeeeeee

$75. Bikini just for entering.

Look at these bikinis,  Bikinis For Your Club Noooooooooooooooooooooo other Club or Bar or Lounge or Beer Garden in your entire area does this.

The Bikinis are beautiful.

The event makes you thousands of dollars, because there are no drink specials, no cheap beer, and your grillin as well, burgers, hot dogs, I mean creating as many paths to profits as possible.

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WHY ARE ANY NIGHTCLUBS STILL ADVERTISING ON RADIO, AND EVEN WORSE USING THIRTY SECOND SPOTS?

IN ST. LOUIS ONE BAR IS ADVERTISING ON THREE DIFFERENT RADIO STATIONS JUST TO LET LISTENERS KNOW WHAT DRINK SPECIALS THEY OFFER EACH NIGHT.

WHY?

HOW CAN YOU JUSTIFY THE EXPENDITURE OF EACH SPOT YOUR PAYING FOR IN ADDITION TO THE COST OF THE LIQUOR AND BEER YOUR DISCOUNTING TO SUCH LOW PRICES,YOUR EXPENSES ARE EXCEEDING YOUR ABILITY TO PROFIT BY ASTRONOMICAL RATIOS.

 IN CONNETICUIT A CLUB OWNER, WHO HAS TWO PARTNERS THAT RAN THE CLUB INTO THE GROUND WHILE HE WAS SERVING IN AFGAN, COMES HOME TO A CLOSED CLUB, HIS FIRST REACTION, BUYING THIRTY SECOND SPOTS ON RADIO.

THE RESPONSE= NO ONE SHOWS UP AT HIS CLUB.

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Why "Street Teams" Do Not Work.

  I recently had the opportunity to observe a Street Team in action, firsthand.

They do not target the specific market you are aiming for and at.

They do not select whom and who not to give a flyer to.

They do not use the "Quality Method" they use the "Quantity Fast Pass" wasteful

way.

I have said over and over that Flyers are over with and "STREET TEAMS" are about as relevant as VCRs.

Did you ever stop to actually measure the results of any of the wasted money you are spending that is not drawing in clubgoers?

Did you ever think to actually what a "Street Team" in supposed action.

It's not about working to pack your establishment, it's about dumping the flyers as fast as they can to any Grandma crossing the Street.

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CREATING NEW AVENUES OF INCOME FROM WITHIN YOUR BAR, YOUR LOUNGE, YOUR CLUB

Have you ever stopped, to consider how many different "Avenues of Income" you are missing out on?

I mean sure you have some bar revenue, some door revenue, some vending machine/games/pool tables revenue, even some food cash coming in, but you are so far off what your real "AVENUES OF INCOME" are from within your establishment.

Either you have no clue, your too lazy or you don't want the additional money?

With today's "Generation" the clues to how you enhance your cash flow is cut and dry.

It's all about the $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$

"Missed Money" is your fault.

"Missed Money" is your out of touch Partners arrogance.

"Missed Money" is the reason you are struggling to survive.

"Missed Money" is what can make an establishment thrive.

"Missed Money: is why your only open three nights a week.

"Missed Money" is just waiting to be found and generated. 

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THE FINAL HEAT OF SUMMER

WHAT DIDN'T YOU DO THAT YOU SHOULD HAVE:

 

1. PRESENTED NEW FRESH NIGHTS WITH AN EMPHASIS ON PARTICIPATION.

2. DISENGAGED ALL RELATIONSHIPS WITH CLUB PROMOTERS AND REAPED THAT ADDITIONAL REVENUE FOR YOURSELF.

3. TAKEN FULL ADVANTAGE OF YOUR LOCATION AND CAPITALIZED ON IT, INSTEAD OF DETRACTING FROM IT.

4. HAD A HOST OF NIGHTS NONSTOP OF "THE FUN" AND "THE WOW FACTORS" SO THAT EVERY SINGLE NIGHT FROM WEDNESDAY, THURSDAY, FRIDAY AND SATURDAY WERE PACKED.

5. DESIGNED A UNIQUE TARGET MARKET FOR SUNDAY NIGHTS.

6. TOOK A FAR MORE ACTIVE ROLE IN THE OPERATING, LOGISTICAL, NIGHTLY RUNNING OF YOUR ESTABLISHMENT, INSTEAD OF TAKING A VACATION.

7. BROUGHT IN FRESH NEW FACES TO REPLACE THE BURNED OUT, UNRELIABLE, UNTRUSTWORTHY

DINOSAURS YOU HAVE WORKING PRESENTLY.

8. PREPARED FOR THE UPCOMING MONTHS WITH A COMPREHENSIVE, INTENSE ARRAY OF PREMIER PROMOTIONS.

9. STOPPED LISTENING TO EVERY PERSON YOU ASK FOR INPUT, ADVICE , SUGGESTIONS.

10. CALLED ME.....................................................................................................................

 

HERE COMES AUGUST, EITHER SWEAT IT OUT OR COOL IT OFF, THE CHOICE IS YOURS, CALL RICH UNGER AT 941-921-7027, ONLY IF YOUR A CLUB, LOUNGE OR BAR OWNER.

CLUB PROMOTERS PLEASE DO NOT CALL. THANK YOU.

EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

 

Copyright � 2007 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.