I Can't Believe This
Club Owner !!!!
By Rich
Unger
This one takes the
cake....
I mean takes the
cake....
A Nightclub Owner in the
Midwest calls me, he has a 25,000 sq. ft club, he just opened, he has all
the bells and whistles..........Hot lights, hot sound, hot DJ, but no FUN.
I repeat no fun. He spent thousands on Clear Channel Radio, a total
waste of money, and had 200 people for his Grand Opening, which included
the Clear Channel Nightclub Kiss, A live remote.
A live Remote unless it
is Mancow, or Stern, is worthless.
I repeat worthless, you
can't make the money back you spend on a radio buy and a remote on the one
night, that all the radio spots and the remote is targeted to.
NEVER EVER BUY A RADIO
REMOTE BROADCAST. THEY ARE NOTHING BUT CASH COWS FOR CLEAR
CHANNEL. THEY ARE WORTHLESS, I REPEAT ZERO, NADA, ZIPO, THEY CANNOT
AND WILL NOT GIVE YOU THE RESULTS, THE REVENUE OR THE RETURN....
Anyway, this Owner and
his Son, I can't even believe I am repeating this utter ignorance, they
skipped holding their HALLOWEEN Promotion on Halloween, because their
competition was. So they held it the Friday following
HALLOWEEN. I mean, how let me be nice, how dumb can you be?
Why would you acquiesce to your competition and give them the night, and
then take your Friday, which you should be packed anyway, and add
Halloween after the fact?
Attention all Owners, if
you are scared of your competition, if you are giving away the bar, if you
are letting 18 and up because your desperate, I have two words for you
" SELL OUT"............... I mean what are you nuts?
I asked the Son, what do you have planned for the weekends? He said,
" I don't' know".
Where is the logic?
Why on earth would you
give up and give away Halloween?
Why on earth would you
spend thousands on your Grand Opening, and only have 200 out 1000 plus
people show up?
Why on earth would you
only be open Fridays and Saturdays?
Why on earth would you
be so out of the loop.
Supposedly this Owner
has forty years in the biz, if he does, I strongly suggest he
retire.........
Patrons want FUN,
Patrons want interaction, Patrons want more than just a good looking club.
This is not rocket
science, we are not trying to reinvent the wheel here people.......... Let
ME MAKE THIS AS CRYSTAL CLEAR AS I CAN, YOU CAN'T OPEN A CLUB JUST ON
WEEKENDS AND SURVIVE. YOU CAN'T USE CLEAR CHANNEL RADIO STATIONS AND
PAY UP THE YING YANG AND SURVIVE. YOU CAN'T NOT HAVE A GAME PLAN AND
STRATEGY IN PLACE TO OPERATE YOUR CLUB BY. YOU CAN'T EVER LAY OVER
AND LET YOUR COMPETITION DICTATE TO YOU WHAT, WHEN , HOW AND WHERE YOU DO
YOUR PROMOTIONS.
Now that I got that off
my chest, let me take a sigh and calm down. Sometimes you Club
Owners are so out of the loop you make all the wrong choices, and then you
wonder why your club is dead? You listen to everyone but whom you
should be listening and then you shake your head , asking yourself, why
didn't it work?
When are you going to
wake up?
When are you going to
understand the nature of the nightclub?
When are you going to
stop acting with such ill logic and total lack of understanding?
When are you going to
call me?
And please , if you call
me, be prepared for the Richie Wrath, if you fit this profile.
HAPPY < HEALTHY<
HOLIDAYS,
Rich Unger
1-941-921-7027
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