EVEN A CAVEMAN

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EVEN A CAVEMAN

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EVEN A CAVEMAN CAN RUN A NIGHTCLUB!
By Rich Unger

It doesn't take a College Degree to run a Nightclub, it takes CHUTZPAH.

You have to know when, why, how, what, where and who before you

can pack your Club with QUALITY PATRONS and not TRASH.

You have to know when to present the Prime Promotions. ?

You have to know why your operating in the format you currently are ?

You have to know how to reach your core market & additional potential clubbers. ?

You have to know what your doing, by planning, by strategy, by implementation. ?

You have to know where to target your advertising to create the biggest impact. ?

You have to know who you want to invite, lure, entice to your establishment?

Far too many Owners rely on their general managers, which is a monumental mistake.

Far too many Owners depend on their radio salesperson to show them the way,

the radio salesperson is only interested in one objective, "THE BUY", how much are you

going to spend?

Far too many Owners make deals with the "DEVIL" an inexperienced, no knowledge

Club Promoter who is full of vinegar, but has no clue, no grasp, no experience in

promoting, but desperate/despair Owners allow these nobody's to represent their

club by passing out flyers ( what a waste of time, energy and money) for some

DJ, for drink specials, for nothing that the Club, Bar, Lounge Owner themselves

could not do.

With the way many Owners operate their clubs, even a "Caveman" could run their

establishment.

I am presently working with a young club marketing/promotions/responsible for

packing this bar Man, who will be a huge success, because first he is learning from

the BEST, now this young Man has the ability to absorb, to comprehend to ask questions

to learn by example, to do exactly what I say and he is building this club back from the

dead to a powerful Lounge.

But, he is a rare find, he is the exception to the rule, because he is not an ego driven,

know it all.

I recall when I was marketing the biggest club on South Beach, "AMNESIA" the DJ behind the wheels of steel was one of SOBE's top DJ's, I mean highly acclaimed.

I thought he was horrible, the club would be packed and the dance floor empty, with his house/international/original mixes, which were hideous.

So, I asked the rest of Management to give him Thursday Nights off, and I went and hired

a 19 year old young Man who was eager, thirsty, willing, motivated to spin what the clubbers wanted and not what he thought they needed to hear.

We packed the dance floor, the kid was awesome, he spun, he mixed, he cut, he was RAW and

he dressed the part, he was polite to clubbers, he was in on and over the dance floor, he was

phenomenal.

Want to know wear I found him?

A Miami Skating Ring..................

The difference between how I think and most Owners do is simple, they talk about it, ask everyone what to do, think about it, dwell on it, procrastinate.

Me, I do it. I make it happen. I create it, I generate it, I customize it, I have zero time to waste.

While they are still contemplating, I am incorporating into the format what is so obviously missing.

Club Owners tell me every week, "You know why I like you? Because you tell it like it is and you know exactly what it is".

I could not ask for a greater compliment.

If your an Owner why are you not at your Club, your Bar, your Lounge every night?

And then you wonder why the establishment is not making money?

Why did you even open the place?

Why did you even buy the place?

I regret to say far too many Managers and General Managers have no clue how to pack a room?

They have no idea what marketing means other than flyers and radio?

They cannot handle any decisions other than what hot women to hire.

When it comes to the nuts and bolts of the day to day operation they flunk.

The worse States to own, operate Clubs, Bars, Lounges, in right now are Ohio, Wisconsin,

Texas, Illinois, Michigan, and Connecticut, they in addition to Hawaii have no clue what to do?

They give the house away every night, they waive the cover charge every night, they waste

money on Clear Channel every week and they are dying.....................................................

So, if your tired of not doing the business, you want to pack your Club, your Bar, your Lounge, the right way, with the right crowd?

Pick up the phone, dial 941-921-7027 and say "Richie Let's Pack MY Place Now!".

Or email me, RichUnger@promotingnightclubs.com

Or, just keep sinking into nowhere, I mean either you are a Walk the Walk Owner or you a

another talk the talk procrastinating Owner.

Be honest with yourself, which are you?
 

 

 

Copyright � 2007 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.