Club Owners, Lost In A CHEAP DRINK Time Warp!
By Rich
Unger
My Christmas Present to you is this Article, read it, then read it
again, and then take a moment to absorb and
consume what I am saying. So here's looking at you kid.
My no holds barred, in your face end of the year RICHIE RANT!
Ever notice some clubs keep offering the same drink specials, the same DJ,
the same atmosphere and the same nightly garbage? And to think, these
Owners wonder why their clubs are dead and dying.
Did anyone ever tell these Club Owners, that times have changed, you don't
have to beg patrons to come in with cheap drinks, free drinks and free
beer. You don't have to plead with patrons to come back with Ladies drink
free nights and half price nights and the most moronic promotion of all
"$1 drinks $2 drinks."
What are these Owners thinking? Are they that
out of touch with today's club scene, that they only know how to do one
promotion? Why do they persist in giving away
the house? Why do they think the only way to bring people in, is to give
everything away?
I go to club web site after web site and all I see featured on these sites
are outdated pictures and over rated drink specials. I ask my usual
question, "WHERE IS THE FUN?". Someone explain to me the flawed logic of
club owners, who are so out of the loop, the only thing they know is,
cheap drinks, cheaper drinks, cheapest drinks? I
don't give a single drink away in the clubs I consult and they make tens
of thousands more dollars, than these lame, old
club owners who have no business even being in this business.
I hear from hundreds of club owners who just don't get it.
They don't understand that when you give
your liquor and beer away all you are doing is button holing your club
into the "cheap drink corner."
This flawed logic defies common sense and good business sense.
NO club can thrive giving away their liquor.
No club survives on cheap beers.
Whatever happened to giving and delivering your patrons "THE FUN"? Why
is it I can make clubs tens of thousands of dollars never giving away a
single drink at a cheap price and yet you can't even draw a decent crowd
without giving away cheap drinks and even cheaper beer? My clubs pull out
the draft beer, because they don't need it, they sell bottle beer at
regular price. Some club Owners just will never
get it.
I hear from club managers every day by phone and e-mail, who tell me their
owners are giving the house away and refuse to listen to them, what should
they do?
I tell "QUIT"! Get out, why would for a putz? Why work your tuchus off for
an ungrateful know it all, who's club is going nowhere and sinking faster
than George Clooney's last flick Hey I love Clooney, but the choices he
makes in flicks suck. "Intolerable Cruelty" was
hideous, and it bombed.
Go to the competition, work for them, and show your Old Owner
everything he is doing wrong and why his club is diving faster than penny
stocks. Life is too short and Old School Owners are not like the music,
they are as relevant as Dennis Rodman, meaning they are totally
irrelevant.
If the Club your work out is so "hot" why is it only open three and
four nights a week?
Why is your club giving drinks away to bring in clubbers?
Why is your club dead until midnight?
Why is your club run down and why does your club smell?
Ego rules in the nightclub industry, owners and managers alike are
swept away by crowds in their clubs, what they forget is, why the crowd is
there in the first place?
Can you say giveaway drinks?
Can you say no dress code?
Can you say a club with a rap on the street of "anything goes"?
I have zero tolerance, zero patience for clubs that do anything to take
in $$$$$$$$$$$. Clubs in that vein, should close.......
The reason my Clubs Rock is because they don't ever, ever give away
cheap or discounted drinks.
They get it done with "THE FUN." Then there is the Club Owner who hires
anyone who says "they can pack his club." I mean
any kid with baggy pants, grabbing his crotch with his baseball cap worn
sideways, who says" Yo man I can jam pack your club." Are you for real? Is
this the kid you want to represent your club and bring his crowd in?
Are you for real? I mean are you that desperate? It's the end of
the year, look at all the mistakes you made this year, all the people you
listened to, who didn't do a darn thing to pack your club.
All the big mouths with no walk behind their talk.
Now, from now on, stop the cheap way, and do it the right way. Pick up the
phone, go ahead, pick it up and call me! For
once , just once, call the best of the best instead of the least of the
least.
When was the last time you had a mid week night that you did $3,000. to
$4,000. on, without any drink specials?
One chat with me and you will wish you had called me a year ago........
Call Rich Unger at 1-941-921-7027 or e-mail:
RichUnger@promotingnightclubs.com
HEY THE ONLY TWO WORDS YOU WILL NEVER, EVER HEAR ME SAY ARE "DRINK
SPECIAL".
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