OWNERS & MANAGERS ARE NOT PROMOTION EXPERTS
By
RichUnger@promotingnightclubs.com
Ever watch a dog catch a Frisbee, and go "wow." The dog can run
further and further away from its Owner and still catch that Frisbee.
Wonder why? Discipline and Consistency in training and learning thru
practice.
The same can be compared to Club Owners and Managers who have no clue what
a good Promotion is, because they have no Discipline in their Promotions
and no Consistency in their presentation. It's always the same old Flyers
and Radio. And sad to say, it's always the same "end result" a horrible
revenue night and a hideous attendance level.
I constantly research Club Promotions and of course as I have stated
thousands of times, the number one promotion is a "Drink Special," be it
cheap, two for one, 25 cents or free….
Never, in the heat of this hot, humid Summer does an Owner or Manager who
has relied on this course of promotion, ever
stop to think, absorb and realize they are on the path to nowhere.
The problem is figure out how many shots you get out of a bottle, how many
beers are in a case, in a keg, and then you do the math and tell me when
you give away what is supposed to be paying the
overhead for operating the club, then add the giveaways and you do the
math, how can you make or break even, let alone show
a profit?
Owners and Managers copy their competition, they listen to anybody with
the hope and wish that whatever it is, will work. They are so gullible and
vulnerable, only because they have the weight of the Club on their
shoulders.
The Owner wants results, net profit, packed houses, low liquor costs, no
on premise or parking lot trouble, and honest employees.
The Manager is burdened with keeping all these balls in the air as a
juggling act, where, when, how, can either be a Promotions Professor at
the same time?
I have never seen so many Clubs waste so much money unnecessarily on such
worthless concepts that have no ability to break even, let alone
make the club
money.
You can keep changing what you’re doing nightly and confuse your entire
Night life Market. You can keep hitting and missing, and bring the morale
of your employees down and totally destroy any image of consistency.
Or you can have a "SET GAME PLAN.” That's right, a "PLAN" that instead of
being reliant on club promoters and local bands and make or break nights,
set your club to a rhythm that stays upbeat and high energy at all times.
DRUGS AND CLUBS
If you allow anyone on your staff knowingly or any patron you are aware of
to do, sell or bring drugs into your club, you should be in jail. I have
zero tolerance for drugs. Drugs have no place in Clubs.
If you can't make thousands of honest bucks a Month without turning your
head and your back on illegal activities in your, I repeat, your Club, you
don't deserve to own a club.
If your bartenders place their tips above the law and your liquor license,
they should be terminated.
If your DJ is stoned, he should be thrown out on his tuchus.
Clubs are epicenters for "THE FUN," and for making money, not for illegal
activities.
I have no use for Club Owners who allow a club to turn into nothing more
than a DRUGMART. You place your other employees and patrons at great risk,
you put your own club on the line and for what? A quick high? Some free
drugs?
I have seen too many lives wasted. Far too often clubs close and in the
end, all for Drugs. Either you are the solution
or you are part of the problem. "THE FUN" has no room for drug use, drug
sales and drug possession.
Read the book "CLUBLAND" and see first hand what the drug trade and
influence did to the clubs in New York City a number of years ago.
And if you want to pack your club with "THE FUN" while the heat is beyond
ice water and maximum air conditioning, then pick up the phone and call
me, 941-921-7027 or email
RichUnger@promotingnightclubs.com. Or just Suffer.
I can't make you want to pack your club without giving away the "house"
you, and only you have to come to that realization.
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