FAILURE NOT AN OPTION

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FAILURE NOT AN OPTION

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NIGHTCLUB PROMOTIONS: FAILURE IS NOT AN OPTION 
By Rich Unger

I have never seen so many Owners act in such a totally illogical manner, that they spend on radio, they give away drinks, the don't charge a cover, and then they wonder why they have no money?

I have never seen so many DJs who think they know more than what their patrons do and thus they spin house, techno, rap, and they empty the dance floor and bring in the wrong crowd.

I have never seen so many Managers who hire the wrong employees, because of their looks and not their abilities.

I have never seen so many mistakes, missteps, miserable moves that end up costing the club tens of thousands of dollars.

Let's clear it up right here right now: failure is not an option, you need to open more nights, you need to do more, and you need to draw more women.

Your Club is lacking in personality and image, it's got plenty of atmosphere but no life. There is a huge difference. You would rather close than make a night work. You would rather give away cheap drinks, free cover then make money and you would rather listen to people who know nothing, I repeat, nothing about this industry and suffer along then retain the Best and make some serious money.

I will never understand how an Owner can give away free drinks to friends. You never give away that with what you depend on for a living.

What good is a VIP ROOM if you have nothing special in it, about it or known for it? What good is DJ after DJ after DJ, don't you think your own patrons are bored to tears with what you are offering them?

Why do Owners listen to so many people that have no experience, no hands on knowledge and no proven track record or skill to pack their clubs except to act as a club promoter and to take their door and hire a DJ and the club keeps the bar revenue?

Are you for real? Is this why you opened a club? Then there is the lady in Wisconsin who holds 500, is dead during the week, busy only so-so on weekends and won't do a promotion to bring in new faces and patrons?

There's the club in Oklahoma, another one, that has a deck, a bar, a club, a sports bar and he is dying because he can't compete with Graham Bros. � as if they are some kind of threat, when all they do is give liquor and beer away at cheap prices.

I mean the stories are like living in "THE TWILIGHT ZONE," why do restaurants not operate as nightclubs at night? Why do Nightclubs not serve any kind of food, you don't need a kitchen? Why is it Owners have all the excuses but not the answers? Because they rely on, they depend on and they want to always take the easy way out, knowing it will not profit them.

You think a club that is packed with $1 drinks, no cover, and a band or a DJ is making money then you should have been the first one to hear Trump's infamous words, "YOU�RE FIRED."

No Club � let me make this as clear as I can � no club can have entertainment, cheap and cheaper and cheapest drinks, and no cover, and be jammed packed with a line and be making money.

Whoever is telling you this is either a captured terrorist wanting a piece of bread or a complete brainless person.

You add up your bills, you add up your expenses, you do the math and you explain to me please, how failure is an option?

Because unless you take advantage of every single Holiday, Event, Concept, Contest, Promotion, Gathering, Happening, and Party I design and customize for you, that none, I repeat none have any drink specials, then you are going to lose tens of thousands of dollars, and you have no one to blame but Y-O- U.

Now, stop the dead nights, stop the giveaway nights, stop the free covers, stop the cheap priced nights and let's accept the Mantra, "Failure Is Not An Option" in NIGHTCLUB PROMOTIONS.

Call right now, that's right, right now, Rich Unger at 1-941-921-7027 or e-mail him at RichUnger@promotingnightclubs.com

The Night before Thanksgiving is one of the biggest nights of the year, what are you doing this Year to make it a record night? What are you doing to dominate, to own to bury your competition? What did you plan, what did you promote, what are you presenting? No, not give away prices, but where is your "FUN"?

If you don't know, either hire me or find a new line of work, Seriously....

PS. Don't become another statistic and don't let every radio station and every marketing and advertising person take every penny you have....

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.