FREE IS NOT WHAT I MEAN

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FREE IS NOT WHAT I MEAN

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WAKE UP, "FREE IS NOT WHAT I MEAN"
By Rich Unger

How many more times, I mean what don't you get?

I receive a e-mail from a Brand New Club Owner in "The Hamptons" that Tony enclave of the Rich, Famous, Fakes and Lame Club Promoters, just outside New York City.  So, this "Brand New Club Owner" says "How can I pack my Club, take a look at my web site and tell me what you think."  So naturally I surf over to his Site and low and behold, there is his Grand Opening Weekend, on Memorial Day Weekend.  OK, smart move I say to myself, he is opening with a "THREE NIGHT FLOW OF CASH", he is on the path.  Wrong, wrong, and more Wrong.

First, he is offering a "Liquor Brand Party" every night, but......................with free samples of the brand, free point of sale merchandise, free pizza, the beer game of "PONG" which is over with and banned by "BUD BEER", because they realized it was nothing more than a DRUNK FEST, so naturally the second rate Miller Beer Reps offer what nobody else wants.

So, for his Grand Opening Weekend, Friday, Saturday and Sunday of the Kick Off To Summer Weekend (Memorial Day) this "Brand New Club Owner" offers:

  1. Free samples of a well known brand
  2. Free point of sale items
  3. Free Pizza
  4. PONG
  5. A DJ
  6. Karaoke
  7. No Cover Charge

after reviewing his Grand Opening Strategy he sends me another e-mail saying 'What would you have done?"

How could I resist?

I mean he asked didn't he?

I proceed to explain to him everything he did wrong, why it was wrong and why he will not make in "The Hamptons."

I don't hear from him until the Tuesday after his 3 day Grand Opening Blitz.
He says to me "I am on a tight budget right now and I just wanted to touch base with you."
The "REASON" he was on his "TIGHT BUDGET" is, he lost his tuchus over his Grand Opening Weekend, because he gave everything away, and everybody took whatever he offered for free........................................................................

How could he take in any kind of cash flow, he gave almost everything away?  How could he generate any profit, his overhead was burying him, before he even unlocked the door on Friday Night?  Nobody is going to frequent his new Club, he did not provide, deliver or give one viable taste of "THE FUN" or "THE WOW" to bring them back.

His entire focus was on "FREE," "FREE" and more "FREE."  This is way beyond what I call "Panic Promoting" it's "Begging for Bodies."  How did any of these nonstop free for alls attract Hot Women or Spenders, who dominate, "The Hamptons" this time of year. This is their Season.

THEY DIDN'T.
___________________________________________________/

So with this "Nightwatch Man at Pearl Harbor" operating this new "Hamptons" club, I move on to the next "Richie's believe It Or Not, It Doesn't Matter They Are The Truth."

I am contacted by a Chain of Nightclubs Executive, who has already gone through Nine, count'em Nine General Managers at one of their clubs, in less than a Year.  What's the problem, you ask?  How about lack of a solid printed on paper, in writing, hands on "GAME PLAN"?  What about a step by step "PROMOTIONS PATH" that does not include $1.50 longnecks or for that matter any cheap beers or drink specials, but strictly is directed at "PROMOTIONS, CONCEPTS, THEMES, PARTIES, CONTESTS, GATHERINGS, HAPPENINGS, and UNIQUE ENTERTAINMENT?

Did you ever hear of a "STRATEGY" to implement?
Nine Managers is a horrible reflection on Corporate.
Nine Managers is a terrible indication of a lack of Vision.
So what do "THE SUITS" do?
They take the General Manager from one of their best Clubs and put him in this
Pit of a club and expect him to turn it around, with again no GAME PLAN PROMOTIONS PATH or STRATEGY in Writing.
You can't keep help, because you hire the wrong people.
You can't keep help, because you have no consistency in your operation.
You can't keep help, because your more focused on the numbers than the
People.
"The Guess Who" use to sing a song "NO TIME LEFT FOR YOU ON MY WAY TO BETTER THINGS"..................................................................................
No Time for a club without promotions.
No Time for a Club still wasting $$$$ on radio and flyers.
No Time left for clubs that allow minors in just to collect a cover charge from them.
No Time left for the dead Nights and low morale staff.
It's the Middle of Summer and your still suffering, there's no time left for you.............................No Time, No Time, No Time, No Time, You got, got, got, no time.

Call Me now, Rich Unger at 1-941-921-7027 or e-mail RichUnger@promotingnightclubs.com

So, what's it going to be?

If you have an OUTSIDE DECK, or PATIO and your not jammed every night, right now, may I suggest you work the window at "Wendy's"?
 

 

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.