FRUSTRATED, FRANKLY DUMB, LAWSUITS & FED UP!
By Rich
Unger
FRUSTRATED:
Subject: Looking for help
Hey Rich,
I have read enough of your write ups on your site, and I feel you must be
talking about my club.
It is amazing to me how much "on the mark" you are as to what I'm trying and
is NOT working.
So I really need your help, please, contact me asap.
Thanks,
Dory
______________________________
EVEN MORE FRUSTRATED:
Hi Rich:
Just wanted to write you and tell you how crazy it is that I am living
exactly what you write about on your Site.
I work @ a club that is a prime example of a "Struggling Club." It's almost
like you are talking about MY club. I am that guy you talked about... the
guy who cares more about the place than the actual owner. I bust my ass to
make the place work and I get so frustrated when "Thugs get let in the door"
or the owner gives away the house. Its going downhill fast, and I come in
like 2 hrs early to make the place look nicer, hang new lights, I even spend
alot of my own $$ trying to help.
I end up bit***** to my girlfriend for 2 hrs after I get off about why am I
the only one who cares and only one who understands. Its like I wish there
was 5 of me to do every position. The DJs are so bad and the door people
don't care. Its getting so ghetto. I mention it to the owner everytime, and
he acts like he's gunna do something about it... but never does it. I would
fire these people in a F***** HEARTBEAT!! Excuse my language... =) I feel
like he's just settling for all the bull****, when it could be so much
better. I talked him into giving me and another buddy of mine free reign of
Wed night, which no one shows up to, and I am promoting the s*** outta it
myself. I am even stepping out from behind the bar to DJ because I feel like
no one else can do it the "right" way. I've got my own people doing every
aspect of the night, and I want to show him, what the place could be. I'm
gunna make it really interactive and fun. I've got a great MC. I'm just a
lil worried that the rep of the other nights is going to un-attract the
people I want. I've went out the last 2 weeks to talk to my target customers
and talked and let them know it will NOT be trashy at all... Well, I just
wanted to ramble for a little bit. And tell you I love your articles... I'm
actually going to print a couple out and put it on the owners desk.
Hopefully he
wont get offended!! =)
Thanks! John Cutter
FRANKLY DUMB:
Then after this e-mail, I received a phone call from a brand new club owner
in North Dakota, he has no idea what to promote, how to promote, when to
promote or where to promote, he is opening up a big club, the only nightclub
of it's kind in his city and he and his partners who
maintain other businesses, have absolutely no clue what to do.
This is why clubs fail their first year.
This is why Owners burn through cash and then wonder where it went and
why it didn't work?
This is why patrons get impatient and disappointed, because, all he wants to
offer are drink specials, a DJ, and adults upstairs, minors downstairs.
It truly defies logic, if your the only nightclub in your town, don't you
think you can draw enough legal age patrons to fill up both downstairs and
upstairs if you only hold 400 people
all told?
Why would you want minors in a brand new club?
These Partners were more concerned with their Contractor, than what their
concept was and if it was practical?
I don't think they will last a Year in this industry, they have no
grounding, none.
They think they are going to throw a fistful of money at this building, then
open and own their Community.................................and then they
woke up.
LAWSUIT:
Then a US Dept. of Justice, Civil Rights Division Attorney, contacted me
about advising them on a case they have filed against a Nightclub for Civil
Rights violations regarding the door Policy at this club.
I will not name the Club, nor the City the Club is located in, for
confidentiality reasons.
But The DOJ Atty. wanted me to advise him, inform him, educate him on door
policies, and to write an extensive REPORT on how Clubs formulate their door
policy to avoid any violation of a person's civil rights.
It is ironic to note that a US ATTY. in the Civil Rights Division of the
DOJ, files a lawsuit against a nightclub for their Door Policy and then
seeks advice and insight on exactly
how a Door Policy is created, why it is invoked and what it consists of?
No wonder Scooter Libby has not gone to trial yet.
It will be a miracle if he is convicted.
Anyway, No Problem for me, I have been advising
clubs on implementation of their Door Policy, regardless of race, religion
or ethnicity how to clean out and keep out the trash and bring in the class
for two decades and then some.
It's not about a Clubber's Color, Race, Religion or being, it's about their
attitude, demeanor and other facets of the policy I advise clubs to impose.
FED UP:
Clubs and Club Owners have a major problem with the keyword "CONSISTENCY,"
they have no idea what the word means or how to follow a guideline and
policy without deviation.
This next tidbit, will have you rolling on the Floor, a former Upscale
Nightclub Owner, who chased away all his patrons, because of his attitude,
ended up closing down, then he decides to find a
new investor and convert this beautiful Club only 2 years old, into
a Sports Bar.
Now he paints the entire outside building Black and White Stripes, because
that signifies officials in a football game.
The building looks awful, just hideous, I mean I thought it was a zebra in
heat.
What I would have suggested is, to paint murals on the outside of the
building to signify to potential patrons what the building is, and what the
format of this operation is.
Such as murals of a Football Player running the ball, a Baseball player
swinging his bat, a Basketball Player slam dunking, a Golfer teeing off, all
action sports characters, but noooooooo, this ego driven lunatic, i am sure
with someone else's money, is creating the ugliest, most disappointing
visual from a Highway that tens of thousands of cars pass his
venue every single day without having any idea what it is?
The name alone is hideous.
When I asked him why he didn't want to have the "Murals" he replied "I
didn't want to spend the money"...( UNREAL)
I can't wait to look inside and see what he did to the walls, and interior.
This is what happens when someone has only an idea but has no expertise, no
knowledge and no direction.
I hear from Sports Bar after Sports Bar who cannot survive off draft beer,
pitchers of beer, and wings and sandwiches.
They cannot wait for "THE BIG GAME" to overcome slow day after slow night.
And to open this Sports Whatever it is, this time of Year, with no
significant "MUST SEE GAMES" is insane in the brain.
When I suggested "THE FUN" and "THE WOW FACTORS" to this Owner he said "Oh
no, Nightclubs can't make it in this Town".
How wrong he is.
What cannot and what will not survive is a total 100% Sports Bar that has
nothing to offer, but some pool tables, 24 TVs, and wood, and more wood, and
wood and did I say more wood? ( I finally got to take a look inside)
The Patio is in the back of the establishment, in order to meet the smoking
criteria, patrons are going to have to sit behind a building and look at a
parking lot, to puff away.
A main factor against this establishment succeeding is, this "Sports
Whatever" is not going to make it relying solely on Sports, because the
Community it is located in, has no Professional Sports Teams of any kind.
I certainly hope this arrogant Owner makes it, but sadly based on his
mentality and his lack of grasping how important
Promotions are to packing a Sports Bar, I give him a year tops before he
strikes out.
MORE FED UP:
Why do so many Club Owners give So called Club Promoters, who in reality
have no experience, no track record, no following and no hands on
experience, the opportunity to promote a night at
their club?
I mean what are these OWNERS thinking?
Can some of you e-mail me please????????????
Why because these Owners are so desperate, so lost, they have nothing to
lose, by giving some young person the power to attempt to portray themselves
as a Promoter when in reality, they should never be given any such
arrangement.
If you cannot promote EVENTS at your own Club why are you even in this
business?
Here it is June, and the kick off Weekend to Summer, Memorial Day Weekend
has just passed, what did your Club do to launch the Summer Strategy?
What did your outside deck, your Tiki Bar, your Patio offer to lure in
current and fresh patrons?
I sound arrogant, and I sound egotistical and you want to know why, Because
I know what
it takes to pack clubs, pack lounges, pack sports bars, pack outside areas
without giving away a single drink and even charging a cover charge during
the week for Premier Promotions.
Call it my Start of Summer "RANT".
Now you can either sweat it out this Summer, or you can cool off with cash
flow galore and
packing in patrons?
As always, the choice is yours, pick up the phone call me I work seven
days a week, 941-921-7027 or e-mail me,
RichUnger@promotingnightclubs.com
Or just sweat, steam and suffer.
Don't say I didn't try to motivate you?
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