WITH GAS SO HIGH

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WITH GAS SO HIGH

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WITH GAS SO HIGH YOU BETTER GIVE PATRONS MORE & MORE............
By RichUnger

Let me give you this in your face reality check, for every penny, gas goes up liquor and food sales suffer by a half a billion dollars.  That's right, for every single penny gas goes up, consumers, clubbers, party people, night life aficionados, spend half a billion dollars less on food and liquor sales.

WHAT ARE YOU PREPARED TO DO? GIVE IT AWAY AGAIN???????????????????

So, with the price of gas at the pump is at $3 and soaring, you better think twice when you decide to give away the house and lower drink and beer prices to insane in the brain cheap. Patrons are not making the drive and wasting their gas to patronize your club, your lounge, your outside deck, your bar, just because you have a DJ and cheap drinks. There is too much going on in the World, with Iran threatening to wipe the USA off the face of the planet, for your Club to simply offer the most predictable, boring, stale, and stagnant format each and every night.
If your not prepared to meet the challenge of entertaining, thrilling and dazzling your patrons by doing more, and presenting Premier Promotions, then you can close your doors now.

Today's times call for challenging formats, not just a guest DJ, not just a VIP ROOM, not just a new light show, you are way off the path to profits and packed nights, if those features are what you think will pack your club today. You could not be more wrong. If your an Owner who thinks this is just a "Phase" your club is going through, you are in for a very RUDE AWAKENING.
People want to PARTY, PLAY, and PARTICIPATE when they frequent a night spot in these very challenging times, and if you can't deliver more than a DJ and a Drink Special, than you are not only out of the loop but soon to be out of business.

Then there is the "PANIC PLAN", I find it painful to watch Owners who have no clue how to promote, what to promote, why to promote, attempt to change formats and all of a sudden waste money on marketing that won't work and put their efforts into a Promotion that will not draw.  Rather than take a sensible and thought out logical course of action, these Owners rely on seat of the pants, just plain dumb emotional responses to a significant slowdown in business at their clubs.

Gas is at $3 plus a gallon, what are you prepared to do, to draw in, to pack in and to own your market?  Oh, so your going to feature the same boring DJ, with the same format, and cheaper drinks this time, let ladies in free, wow, you may even drop the cover Altogether, just to show how desperate you really are?  No, don't say more radio spots, more flyers and more remotes?

Every single Major Radio Station Corporation from Clear Channel down are under investigation for "PAYOLA" right now and you trust them to draw patrons to your Clubs?  Are you Nuts? They will run your spot back to back with another club's spot, they will run you when you don't want your spots to run.  But yet, you will pay them week after week.  WHY OH WHY?

Pay for a REMOTE BROADCAST, why would you waste such valuable dollars on a worthless concept that has come and gone.  Nobody cares about Radio Remotes anymore. The only upside to Radio is CBS Radio just signed "Opie and Anthony" to do Howard Stern's slot on Stations he was formerly on, while still broadcasting on "XM Satellite Radio". Now that is a Coup.............................. Can you afford to buy spots on your station in morning drive during their show? NO.

Should you buy spots in their show if you could afford to? HECK NO.  You want a bunch of foul mouth, sex driven, joe six packs?  Because that is who they appeal to. Now let's talk realistically...................................... Have you ever heard of "THE FUN"?  Have you ever heard of "THE WOW FACTORS"?

Probably not, your so close-minded, and narrow-minded that you have no pulse on what you should be doing, what you need to be offering and what your patrons want?  You will lose $25,000. plus this Month alone, because you did nothing to welcome in Summer, nothing to take it outdoors, nothing to celebrate the Season and nothing to kick off your 3 month Strategy.
Because you don't know what to implement?

Gas is at $3 plus a gallon and your club is as empty as many drivers gas tanks.  Don't say I didn't tell you so?  Even you new club owners, you first time owners who have no clue what your
about to step into, you will realize sticker shock real fast..........................  Because you have NO FUN and NO WOW.

I have, Month after Month, Article after Article, tried to reach out to you, all of your club, bar, lounge, outside deck Owners and you have chosen the "I know more than he does" mentality.
OK, you win, you stick to your "I'll keep it cheap" format, and I will modify, alter, change, and reformat because Gas is $3 plus a gallon and the challenge is to draw patrons in, especially WOMEN and fill your club up not just one weekend night, but both weekend nights and two week nights as well with no drink and beer giveaways or discounted................................................................

_______________________________________________________________

"SHAKKA" IS THE NEWEST BOTTLE THAT BELONGS ON YOUR SHELF BEHIND YOUR BAR.

From the Cruzan Powerhouse Brands, Clubs, Bars, Ultra Lounges, Tiki Bars, I pour for you the most fantastic tasting, fruit based liqeur, distilled from grain and blended all natural flavors, the Tropical inspired, SHAKKA.

Gas may be $3 plus a gallon, but when you want to offer your patrons a new taste, a new drinksation, you want to pour SHAKKA. The flavors are Kiwi, Apple and Grape.  Celebrate the energy of a Hawaii and the coolness of it's laid back lifestyle. SHAKKA in Hawaii, is a local greeting, to your patrons it's a refreshing change from the same old flat liqeurs you presently pour. This is a Regular Priced Drink for you, quite a switch huh?  With Summer upon us, the one, the only Liqeur that you should be Featuring, Pouring and Offering is SHAKKA. All I can say is "WOW"..................................................................

Call Rich Unger at 941-921-7027 or email, RichUnger@promotingnightclubs.com

Remember gas is $3 plus a gallon what are you doing to FILL your club UP?

 

 

Copyright � 2006 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.