PROMOTIONS FOR HALLOWEEN

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PROMOTIONS FOR HALLOWEEN

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NIGHTCLUB PROMOTIONS FOR HALLOWEEN
YOU BETTER BE JAMMED PACKED............
By Rich Unger

There is one night in October where you can do anywhere from if you hold just 100 patrons $3000 to a club that holds 400 Patrons $8000. To $12,000 dollars.

HALLOWEEN!

It's not just about your Contest, but about all the avenues of income you expose your patrons to.  It's not about any beer or drink specials, but about all the "Bar Fun" that generates so much additional income, It's not just about how much you spend on advertising, but where you spend it, why you spend it and who you reach with it?

The Key to "Halloween" is to take the potential and turn it into a "REVENUE REALITY" of what you do on an average great Saturday Night and double it and then some.  Please, spare me the excuses, and the negativity.  "Halloween" is your mother lode, it's the night that cash flow is in overflow, if your not planning a huge "Halloween" you might as well get a job at the window at Wendy's.

"Halloween" falls on a Sunday, you should have a three night "Halloween Event."  That's right three nights of "THE HALLOWEEN FUN."  It won't work?

Nonsense, your problem is, you don't what to do, who to do, how to do, when to do and why to do, what you need to, for Three Solid Nights of a packed house, culminating with Sunday Night, Halloween Night.  Of course there will be some lame brains out there, who will simply hold their event on Friday or Saturday Night and miss out thousands and thousands of found revenue, just waiting to be had.  Remember this Year, Halloween falls on a Sunday you should take full advantage and have a three Night "Halloween Highlights of Horror"

THREE HOT SHOT YOUNG OWNERS

I spoke with three partners who opened an upscale martini bar and eatery in Rhode Island, recently, they were dead every night of the week, but on weekends.   They were totally out of their element and had a general manager who didn't know how to do anything but turn the lock on the front door open.

Imagine putting up all this money and taking a location and opening an upscale dream of your life place and being opened only four months and your dying every night of the week, I mean every night but Friday and Saturdays.   Everyone wants such an upscale, classy place, they forget to add "THE FUN."  I give this place and these three hot shots, a year tops and then it's either up for sale or closed...  Why they have no clue.

Why on earth nobody realizes when you remodel, when you modify, when you present a concept new to your Community, you must never ever leave out "THE FUN."   Their "Halloween" will be OK, nothing spectacular, because they don't know how to implement, execute or carry out "THE FUN."

Having partners is a pain in the tuchus, because every one of them, has their own opinion, and the bottom line is opinions are not proven facts or proven revenue returners.   Opinions from Partners who put up cash for a food and beverage or just a straight beverage operation are unwarranted nor should they be asked or discussed.  These Partners up money not brains, not expertise, not hands on experience.  Yet I speak to partners every day, one who is on solid ground and footing and knows exactly what I am referring to, the others who are so ego driven and female shell shocked, they have no clue they are not making their "nut" as in overhead, they are not bringing in the right patrons and they are not developing the numbers or the patron counts their "Business Plan" said they would.

I received another Phone Call from a very talented DJ in Atlanta, who's Owner poured over a million dollars into a club and the club is dying.   The Owner listened to everyone from the pizza delivery boy to the Plumber, gave away the house, destroyed an upscale image and brought in Euro trash House Music along with spending thousands on radio, needless to say after only 8 months the club is dying.  His General Manager thought he was a Rocket Scientist and said "We don't need that guy UNGER, we can do it ourselves," oh really?  What is it that you can do?

General Managers, should really stick to hiring, firing, counting cash draws, checking on deliveries and overall patron/customer service.   When it comes to promotions, marketing, strategies and paths to pack the Club, The General Manager should be nowhere to be found.
General Managers are not brilliant marketing Gurus nor are they proficient in the world of packing Nightclubs, they are hired and or should be retained to ride herd and run discipline into the operation, and make sure employees perform their various jobs and responsibilities, but never should they place their ego and their arrogance in a position of costing a club tens of thousands of dollars, because they feel threatened and they feel like they are not part of every facet of the operation of the club.

They are not supposed to be.

The most important person in a nightclub right now are actually three people.
A. The DJ, if he is not connecting with the patrons then he needs to be gone like a vinyl LP.

B. The Manager, if he is not working as a team leader, and does not have morale up, the revenue up and the club operating at peak performance, he needs to go buy last Season's entire DVD collection of "THE APPRENTICE."

C. Finally the buck stops with The Owner, if he is out of touch with his own club, simply listens to blood sucking radio salespeople and under pressure to move cases liquor salesmen and buys radio spots that draw flies and orders liquor you can't give away.

Finally, any club that thinks it is beating the law by allowing 18 and up women in and 21 and up men in is not only in violation of Federal Civil Rights and Discrimination laws, but you slap every young Serviceman in our Military who die in IRAQ or Afghan under 21 but can't enter your pathetic bar or club.

Never have I seen such Owners, such General Mangers and such DJs who should be auditioning for "American Idol" somewhere and not having anything to do with a viable and potentially profitable nightclub.

And you wonder why you didn't plan a three night Halloween Horror Party over Friday, Saturday and Sunday then simply treating yourself to one night of tricks?

Pick up the phone, but please, don't waste your time or my time, if you want to pack your club and your tired of sitting there and spinning your swizzle stick, call me, otherwise, try making knots out of it with your tongue.

Call Rich Unger at 1-941 921-7027 or email: RichUnger@promotingnightclubs.com

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.