NIGHTCLUB PROMOTIONS FOR HALLOWEEN
YOU BETTER BE JAMMED PACKED............
By Rich
Unger
There is one night in October where you can do anywhere from if you
hold just 100 patrons $3000 to a club that holds 400 Patrons $8000. To
$12,000 dollars.
HALLOWEEN!
It's not just about your Contest, but about all the avenues of income
you expose your patrons to. It's not about
any beer or drink specials, but about all the "Bar Fun" that generates so
much additional income, It's not just about how much you spend on
advertising, but where you spend it, why you spend it and who you reach
with it?
The Key to "Halloween" is to take the potential and turn it into a
"REVENUE REALITY" of what you do on an average great Saturday Night and
double it and then some. Please, spare me
the excuses, and the negativity.
"Halloween" is your mother lode, it's the night that cash flow is in
overflow, if your not planning a huge "Halloween" you might as well get a
job at the window at Wendy's.
"Halloween" falls on a Sunday, you should have a three night "Halloween
Event." That's right three nights of "THE
HALLOWEEN FUN." It won't work?
Nonsense, your problem is, you don't what to do, who to do, how to do,
when to do and why to do, what you need to, for Three Solid Nights of a
packed house, culminating with Sunday Night, Halloween Night.
Of course there will be some lame brains
out there, who will simply hold their event on Friday or Saturday Night
and miss out thousands and thousands of found revenue, just waiting to be
had. Remember this Year, Halloween falls
on a Sunday you should take full advantage and have a three Night
"Halloween Highlights of Horror"
THREE HOT SHOT YOUNG OWNERS
I spoke with three partners who opened an upscale martini bar and
eatery in Rhode Island, recently, they were dead every night of the week,
but on weekends. They were totally out of
their element and had a general manager who didn't know how to do anything
but turn the lock on the front door open.
Imagine putting up all this money and taking a location and opening an
upscale dream of your life place and being opened only four months and
your dying every night of the week, I mean every night but Friday and
Saturdays. Everyone wants such an
upscale, classy place, they forget to add "THE FUN."
I give this place and these three hot shots, a year tops and then
it's either up for sale or closed...
Why they have no clue.
Why on earth nobody realizes when you remodel, when you modify, when
you present a concept new to your Community, you must never ever leave out
"THE FUN." Their "Halloween" will be OK,
nothing spectacular, because they don't know how to implement, execute or
carry out "THE FUN."
Having partners is a pain in the tuchus, because every one of them, has
their own opinion, and the bottom line is opinions are not proven facts or
proven revenue returners. Opinions from
Partners who put up cash for a food and beverage or just a straight
beverage operation are unwarranted nor should they be asked or discussed.
These Partners up money not brains, not expertise, not hands on
experience. Yet I speak to partners every
day, one who is on solid ground and footing and knows exactly what I am
referring to, the others who are so ego driven and female shell shocked,
they have no clue they are not making their "nut" as in overhead, they are
not bringing in the right patrons and they are not developing the numbers
or the patron counts their "Business Plan" said they would.
I received another Phone Call from a very talented DJ in Atlanta, who's
Owner poured over a million dollars into a club and the club is dying.
The Owner listened to everyone from the
pizza delivery boy to the Plumber, gave away the house, destroyed an
upscale image and brought in Euro trash House Music along with spending
thousands on radio, needless to say after only 8 months the club is dying.
His General Manager thought he was a Rocket Scientist and said "We
don't need that guy UNGER, we can do it ourselves," oh really?
What is it that you can do?
General Managers, should really stick to hiring, firing, counting cash
draws, checking on deliveries and overall patron/customer service.
When it comes to promotions, marketing,
strategies and paths to pack the Club, The General Manager should be
nowhere to be found.
General Managers are not brilliant marketing Gurus nor are they proficient
in the world of packing Nightclubs, they are hired and or should be
retained to ride herd and run discipline into the operation, and make sure
employees perform their various jobs and responsibilities, but never
should they place their ego and their arrogance in a position of costing a
club tens of thousands of dollars, because they feel threatened and they
feel like they are not part of every facet of the operation of the club.
They are not supposed to be.
The most important person in a nightclub right now are actually three
people.
A. The DJ, if he is not connecting with the patrons then he needs to be
gone like a vinyl LP.
B. The Manager, if he is not working as a team leader, and does not have
morale up, the revenue up and the club operating at peak performance, he
needs to go buy last Season's entire DVD collection of "THE APPRENTICE."
C. Finally the buck stops with The Owner, if he is out of touch with his
own club, simply listens to blood sucking radio salespeople and under
pressure to move cases liquor salesmen and buys radio spots that draw
flies and orders liquor you can't give away.
Finally, any club that thinks it is beating the law by allowing 18 and up
women in and 21 and up men in is not only in violation of Federal Civil
Rights and Discrimination laws, but you slap every young Serviceman in our
Military who die in IRAQ or Afghan under 21 but can't enter your pathetic
bar or club.
Never have I seen such Owners, such General Mangers and such DJs who
should be auditioning for "American Idol" somewhere and not having
anything to do with a viable and potentially profitable nightclub.
And you wonder why you didn't plan a three night Halloween Horror Party
over Friday, Saturday and Sunday then simply treating yourself to one
night of tricks?
Pick up the phone, but please, don't waste your time or my time, if you
want to pack your club and your tired of sitting there and spinning your
swizzle stick, call me, otherwise, try making knots out of it with your
tongue.
Call Rich Unger at 1-941 921-7027 or email:
RichUnger@promotingnightclubs.com
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