THE HOLIDAYS ARE ALMOST HERE, NOW IT'S TIME TO TAKE NO PRISONERS!
By Rich Unger
Okay, Summer is finally gone and none too soon.
Your club, Your bar, your Pub, your Restaurant was dead.
COME ON, ADMIT IT, your numbers were horrible.
Your days and nights were so slow, you were hoping even the audience from
AMERICAN IDOL came in, so what if they were too young, at least they were
warm bodies. Your weeknights were ghost towns, your weekends were
half or less of what they use to be. Now it's time to get your head
together and lay out the promotion plan for the next five months. I
mean, pack, rack, sack and smack your place full of patrons. Get off
your tuchus and call me right now. No More Excuses. It's time to
take back your nights, take back your business and pack your club, your
bar, your restaurant.
Here's the bottom line, you can either poke and hope for patrons to
patronize you, or you can make it happen. You must have a Promotions
Calendar, and your nights must be filled with fun, promotions, events and
concepts. STOP GIVING AWAY CHEAP DRINKS, STOP GIVING AWAY FREE COVER
CHARGE, did it ever dawn on you that what your doing is begging and
pleading for patrons to patronize you?
Did it ever dawn on you, that giving away the house, makes the house look
cheap, desperate and in despair?
Here's a perfect example of total "despair," a brand new
nightclub opened only two months is now having a Hip Hop Radio Station do
live remotes, this is a total sign of desperation.
- This is a very upscale club in Florida in an affluent area.
- By appealing to these Hip Hop Thugs, they are targeting a market,
this club has no business pursuing.
Why, because the thrust of the club is it's mainstream dance band, that
the Owner is the leader of. The Owner having never ever owned a
club, has no game plan, no strategy and no path to follow to pack his club
with upscale patrons and a non violent and well mannered crowd. He
is going totally against the grain of the entire club's atmosphere, image
and reach. This club is far too new and far too fresh to not have
mainstream clubbers and nights with hot promotions that don't cater to or
beg "Hip Hopers" to frequent you.
"Hip Hop" nights in this Community have resulted in
stabbings, fights, attacks on women, and riots.
Over 25 Police Officers had to respond to the last "Hip Hop"
night in this Community.
The ego and arrogance of Club Owners is beyond comprehension. Why
open only to be a fortress, fanning down patrons for weapons, having extra
security, being concerned for your female patrons welfare?????
I have zero tolerance for "HIP HOP" Nights.
The behavior, attitudes and demeanor of these clubbers is not worth the
cover, they pay, and the fact they are lousy tippers, surely does not
endear them to your staff.
There are so many other alternatives to these nightmare nights. Start
marketing promotions, concepts and events that appeal to the masses rather
than the classes.
Email me right now, call me right now and put your club on top of it's
game, rather than being "HIP HOP" night lame.
The safety factors, the criminal elements, the damage to your club, why
are you groveling for business?
The Holidays are upon us, time to make some real cash and without all
the hassles............
If your not jammed for Halloween, you either need to seek professional
mental help, sell out, or call me.
Take your pick!
CALL RICH UNGER AT 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
But don't be pushed up against your club walls by catering to unsavory and
unappreciative and crude and rude punks.............
STOP PROCRASTINATING.
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