DON'T EVER USE THE WORD OR HOLD ANOTHER "HOT BODY"
CONTEST!
By Rich Unger
If your club or bar is still holding "Hot Bod" or "Hot
Body" contests, STOP, I repeat STOP right now.
Holding this kind of contest is so yesterday, so over with so out of
touch.........Don't become known as the boring, dull, never any fun club,
and that is what this contest comprises, absolute caca...............
Stop doing what's already been done!
Stop running the same stale radio spots.
Stop giving away the same old drink specials.
Stop playing the same jive music.
Stop making excuses for being so slow.
Stop eating your heart out over the other bars and clubs being
jammed.
Stop making your Nights so dull, boring and predictable.
Stop costing yourself your business.
Update your Web Sites, if your going to have a site, the least you can
do is add to it, update it and keep it fresh.
Clubbers want more than a drink, a dance and your not giving it to
them.
You think the same old garbage that your throwing out there is going to
pack them in, and you know darn well it won't. But your too lazy to
make the necessary changes.
I have never ever seen so many Owners and Managers refuse to face
reality and rather stay in fantasy land. How can you make money if
your closed every night but 3 or 4?
What is the purpose in your opening your doors, if nobody is coming in?
Why do you continue to live in denial, when you know darn well, Patrons
want promotions?
I mean how many times can you pay to bring in big name DJ's and then
just barely break even?
It's more than the music, that should be a staple, it's more than a
good drink, that should be a given, it's all about above and beyond
....Here's a simple question............what are you doing for July4th?
If the answer is "nothing" then you really should seek some
nightclub acupuncture treatments.
It's a gold mine night! It's the perfect Night to Salute
America's Heroes and also pack them in with a USA Night.......I won't give
you the specifics, because, you don't get it, every Holiday, every event,
every celebration is a Night for you to pack your Club.....But instead,
you chose to the lazy and lame way,' DO NOTHING'.....
You are failing to present what patrons want.
You are simply coasting and hoping biz gets better, rather than taking
the initiative it takes to make it better.
You can't survive in your present state, you cannot continue to operate
in such a "out of the loop" promotion wise direction!!
It's not going to last. Your listening to all the wrong people and
doing all the wrong things.
When do you learn?
When do you turn your club around?
When do you "RePromote" your club with fresh new promos?
If your presenting "Hot Bod or Hot Body" Contests, I implore
you to stop the madness and come into the 21st century. You've put
all that money ,time and effort into your club, and it's dead............
If you feel overwhelmed by negative factors, including low morale help,
lousy nights, too much money going out and so little coming in, pick up
the phone and call me RIGHT NOW.....
Call Rich Unger at 941-921-7027 or e-mail him at RichUnger@promotingnightclubs.com
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