Club Promoters, HPNOTIQ LIQUEUR, & Advertising DOLLARS
By Rich
Unger
I recently had a young lady call me a Neanderthal for not giving her
advice on how to be a club promoter, let me make
my stance perfectly clear, let me make sure everyone knows how I feel
about Club Promoters, they are about as
important to a Nightclub as "O TOWN" is to the music scene.
Club Promoters are nothing more than VIP
LIST, Cover charge taking, Attitude running, arrogant rampant
unnecessary partners.
I say this to club owners, you wanted your club, you paid for it, you
built it, you had the inspiration, aspiration or just plain ego to own a
club, now you think you have to have a new partner a new slice of the pie
eater, club promoters bring in crowds that I would rather not even
patronize.
Young, unkept, non tipping, and above all attitude.
If your a Club Promoter, save it, I have gotten all the email defending
your ways and means, but to me, any club that's Owner can't pack the house
from within, should not own a club.................. Why pour tens even
hundreds of thousands of dollars into a club to have some stranger say
"Hey Man I can pack this room and I get the door, I get a tab, I get a VIP
list and It's my club for the night." Are
you NUTS?
If your that desperate, why not close it, sell it or just give it away.
I see all the emails from Club promoters
to potential patrons from the big cities all screaming "cheap drinks,"
"cheap cover," "this is the place that's happenin,"
Sure it is..................
I pack clubs, but not by giving a damn thing away and certainly not by
having an "VIP LIST." Hey if a patron
can't pay $10 to get in, what do you think they are going to spend once
they are in? All this catering to the
Celebes, what a crock.
Many celebs pay their own way and tip way above the norm, They ROCK !
But when celebs are rollin in cash and
they can afford to spend and yet want free, free, free excuse me but hey
"go ying your yang."
Now, when it comes to brand new Liqueurs, I see Robert Plotkin the
Maven of liquor screams about this brand and that brand, but you read it
hear first, by the Superman of promotions, "HPNOTIQ" is on club patron
overload.
The Taste, The Visual, This drink station is
unsurpassed. This #1 at the Club Drink Box
Office Liqueur is a combination, of "Superb Vodka" combined with the
"Aroma of an Extraordinary Cognac" and Natural Island Juices perfectly
mixed.
The Bottle itself and the brand's own merchandising is phenomenal.
Take the Blue Curacao off the shelf and
elevate "HPNOTIQ" to the Front of the line.
What a pour! What a smooth, cool, and undeniable taste.............
Next time you step up to thee "Hot Bar" in your City or area ask
the Barmaid (I like hot Women serving me cool drinks) for a "HPNOTIQ" and
then email me a "Thanks" for the heads up..........
Stop being the club that always follows what every other Style Bar is
serving and start being the drinksetter and the
"HPNOTIQ" Spellbinder.
$$$$$$$, Club Owners have a tremendous capacity for spending too much
$$$ on advertising and marketing, then moaning and groaning that it didn't
work, it didn't draw the crowd or pack the club.
Who's fault is that?
It's the Club Owner's fault, stop listening to salespeople who rely on
your $$ to justify their existence and their job. They are not concerned
with your making money as much as they are concerned with your spending
your money with them. The key to spending advertising and marketing money
is to make sure for every $1 you spend you reap $10 in return.
That's right, when I direct a Club Owner to spend his valuable money on
reaching people, I make darn sure that the media tools he is going to
implement are essential and effective to his profiting from and packing
them in.
Far too often Club Owners waste such valuable funds on "hit or miss"
marketing and lose both their investment and the potential windfall it
was supposed to produce.
So, don't blame me when your competition is packed with a line outside
and your dead!
Don't blame me when your promotion falls flat on it's face because all
your doing is giving the house away!
Do it the right way, pick up the phone and call me now
.......1-941-921-7027
Rich Unger is just a phone call away......
Or e-mail:
RichUnger@promotingnightclubs.com
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