JAMMED PACKED

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JAMMED PACKED

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CLUBS SHOULD BE JAMMED PACKED
By RichUnger@promotingnightclubs.com

It's the height of "Season" and every nightclub that is loaded with "THE FUN" should be jammed packed right now. I don't mean drink specials, I don't mean cheap beer, I don't mean yesterday's "hot bod" contest, I mean jammed and packed with quality patrons spending money and staying at your club, coming back more often and spreading the word about what a fantastic "FUN" atmosphere and environment you have.

But so many Clubs have Owners who refuse to change, to modify to alter and to accept it's 2005, instead suffer night after night. I have never seen so many clubs acting in such a desperate manner, such as having an "Industry Night" on a Wednesday Night. Do I have to tell you what night is "Industry Night"?

No Club can profit and surge on just weekend business alone. It takes weeknights as well. But 99% of the strategies used to lure patrons in during the week are all about drink and beer specials. I will never understand why you would discount and give away drinks to bring patrons in? I mean, how do you expect to make any revenue? It's like letting in under age patrons ... why?

First of all, it is against Federal Discrimination Laws to arbitrarily invite strictly underage women into your club and tell underage men they cannot enter. You are violating their civil rights and you are in violation of Federal Law. You also leave yourself wide open to a class action lawsuit.

When you manage your Club by the seat of your pants and you compromise your own Morals and ethics just to make a buck, you are taking your club to the point of destruction.

I had an employee from a Club call me. Their "Hip Hop" night, while packed, was the most Violent, most dangerous, most destructive night of their week. The Owner's disregard for the safety and welfare of his patrons and his employees was Overshadowed and blinded by the door charge revenue he was taking in. He ignored the fights, the groping, the lack of women showing up, the damage to his club, the threats and confrontations his employees faced all for that mighty buck.

Then there is the Club Owner who has a partner who he wishes he never ever went into the club business with. Interesting how friends become adversaries once they own a nightclub. They waste more time debating what to do, how to do it, and when to do it, than actually holding any promotions and realistically profiting from them.

"Your Club Should Be Jammed." The reason it is consistently empty is because you refuse to accept change, you adamantly deny the club is having problems and you listen to all the wrong people from deadbeat club promoters to greedy radio salespeople to even liquor salesmen who, like the other two, only want your money and don't give a darn if you make a dime.

If you're paying a radio station to hold a remote on a Friday night, then your club has serious problems. If your giving away concert tickets, Cruises and booking the very same bands that are playing right down the street at another club, then your club is having serious problems. If your Manager has no ability to construct or execute a promotion and pack your club other than to give away cheap drinks, then your club is having a serious problem.

If you are closing down more weeknights and simply throwing in the towel on Wednesday and Thursday Nights, then your club is having serious problems. If your Club has no dress code or uniform for your staff to wear, than your club is having serious problems. If your club is lacking female patrons you're having a major problem.

If your Club is drawing the wrong crowd in and experiencing damage and a horrible reputation is starting to spread, than your club is going through major problems. If your club is having a problem with employee morale and employees doing their jobs then your club is having a major problem.

If your Club is open less than a year and your numbers, patron counts and revenue are way down then your club is having VERY SERIOUS PROBLEMS.

Either suffer or solve them. With no "Hockey Season" this Year, I would urge ALL SPORTS BARS RELIANT UPON HOCKEY SEASON TO COME UP WITH AN ALTERNATIVE GAME PLAN OF "THE FUN," since sadly you stand to lose thousands and thousands of dollars due to this dire situation.

Let me pack you with "THE FUN" and nobody will even think of flying pucks......................

It's time Sports Bars realized they can also be night life adventures, when the games are over or in this case, when there are no games to watch. Call me at 1-941-921-7027, tell Rich Unger the challenges you face.

But don''t let your club close......................................... BECAUSE YOUR CLUB SHOULD BE JAMMED and PACKED.

Contact RichUnger@promotingnightclubs.com

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.