THE KEY TO 2003!
By Rich
Unger
Happy New Promotions! It's 2003 what
are you going to give your patrons for free?
The answer, NOTHING.
That's your New Year's resolution, to
bring patrons into your club for what your doing and not what your giving
away!
Now how to keep that resolution?
Simple, plan, present, promote and
produce RED HOT PROMOTIONS, CONCEPTS, EVENTS, CONTESTS and
THEMES............Every Year, you promise to reformat your club, to stop
the giveaways, the discounting, the "panic promoting," well this
New Year, you are going to live by your word.
No More Free Drinks for Ladies, No
More Sink or Swim Nights, No more Two for One Nights, No more No Cover
Weekends, STOP THE INSANITY. This Year, try a new tact, try focusing
on the important part of your entire format, your entire image, your
entire Night, it's the FUN.
That's what
you need to devote 100% of your energy, your time and your efforts
towards. I don't care about tight money, and stiff competition, I
care about burying your competition and retaking and regaining your Market
Share and More!
Nobody wins
in a drink price war, why even enter into one.
Nobody makes
money giving liquor away.
Nobody can
survive on cheap drinks.
Let these
lame and loser Owners go the way of the 8 Track and the cassette.
Rise above the fray and do it Richie's way. Promotions, Concepts,
Contests, Themes, and Events that will overtake, overpower and overwhelm
your Community.
Stop acting
in desperation and despair and start behaving in a consistent game
plan mode. This is war and it's take no prisoners. Old
thinking Owners are an ever eroding species, they will all be gone over
time. It's now the new Era of Club Owners who want to make money and
want to pack their clubs with spenders not cheapees.
Who want to sell Top Shelf not give
away the Well.
Who want to enforce a dress code, not
let punks in.
Your either with me or your against
me. If you want to make money and lots of it, then contact me ASAP.
If you want to continue with your flawed and frayed ill logic of giving
the house away, then by all means, don't let the Promotingnightclubs.com
site kick you in the tuchus on your way off the site.
If you want to SEMPER FI then call me
right now or email me right now, otherwise, I suggest you check out where
they sell 'FOR SALE' signs...... Don't call me, when your patron count is
down to single digits and you are almost out of money, I am not David
Copperfield, I can't wave my wand and make you a hot club again.;
There is a solid method to the
madness.
There is a formula of discipline and
consistency that you must adapt to.
Oh and ask yourself this question,
"why did I let my club get into this situation"?
Can you say ego and arrogance?
I knew you could@!
Call Rich Unger at 941-021-7027 or
email RichUnger@promotingnightclubs.com
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