HAPPY
NEW PROMOTIONS
By Rich Unger
It's 2002, and I have my new Nightclub Resolutions just for you.
This is not about stop smoking, losing weight, or being a better
person and not cursing and treating people with respect and resound.
Nope, I hope you do all of the above, nope, this is about, your Nightclub
and it's Resolutions for you to do..................
- From now on, make your radio spots focus on one night, one promotions,
one event, stop trying to squeeze so much content into one-sixty-second
spot or even one-thirty-second spot, the listener can't comprehend all the
information you are trying to convey and your wasting your money and a
perfectly good radio spot.
- Stop running institutional ads in the newspaper, the days of simply
putting your name, address, a logo and a slogan are over, done with, from
now on, make it an eye popping, effective efficient ad, that readers will
respond to.
- Stop cutting corners on your club's bells and whistles, the days and
nights of simply having a hot DJ and packing the club are over, it's time
to play hardball and bring in the big boys, as in enhancing and expanding
your present dance floor and sound, lights, video and effects. You've been doing a great disservice to your patrons by simply giving them
the minimum instead of the maximum.
- Promotions, stop relying on club promoters who have their own guest
lists, their own faithful followers who have no regard or respect for your
club, just the promoter, whom you feel you need in order to pack your
club, I say "bunk." So many Big City Promoters e-mail to say "Club Owners can't survive
without us."
I say nonsense!
Before there were club promoters, there were packed clubs, due to their
Owners and Managers and Promotions Managers.
If you own your club, if you manage a club, it is incumbent upon you
to do the marketing the promoting, and pack that club.
Why pay an outside promoter who has no loyalty to you, or your club, who
has his own crowd, who has an arrogant and ignorant attitude. I say, it's a New Year, and it's time for you to take charge and bring in
a loyal, consistent patron base without relying on and being dependent on
an outside promoter. Get with the program and promote! That's right create your own promotions, promote your own promotions, you
can do it, yes you can......
- Time to paint those walls, install new carpet, remodel those restrooms,
fix the burnt out bulbs in your sign, re-black top that parking lot,
replace those chipped glasses, and reupholster those bar stools.
Stop with the whining and excuses, and just do it.
- Open more nights, that's right stop depending on 3 Nights a week to
support and sustain your overhead and payroll and make you a living.
You can't make money if the doors are closed. I have never seen a business with so many excuses.
Why have a club if you can't operate it at least 5 nights a week?
Stop blaming your patrons, and start accepting responsibility, you have to
give patrons a reason to come to your club, you have to do make your club
above and beyond the competition. Is it easy no, but the rewards are worth every bit of your blood sweat and
tears. I have the formula, the process and the technique to pack your club every
single night your open. Oh yes I do.................
- Stop giving away the bar !!! This year stop the panic pricing and
giving away liquor and beer simply to do business. Why give it away, kill your liquor costs and end up making zilch?
If your competition is giving away the bar to pack their club, do just the
opposite. That's right counter promote them.....
- Stop tolerating rude obnoxious and lazy and undedicated employees, from
your door staff to your DJ. Your Manager should set the tone and example by washing
glasses, working the door, jumping behind the bar, spinning the tunes,
cleaning the bathrooms, he should show his staff there is no job he won't
do. Any employee who does drugs, should be fired at once, any Manager who
knowingly, I said knowingly allows patrons to partake of drugs in the club
should be fired. I have zero tolerance for arrogance and ignorance.
If you allow punks and animals in your club, you are their
subservant, you are bowing to them, because somewhere in your ill logic,
you justify their presence by the revenue they generate. Stop letting fights break out, and stop the groping of your Female
Patrons, stop letting these disrespectful, no values, no morals
creeps destroy your club. It's your investment, it's your money, it's your Club.
WAKE UP and WAKE UP NOW!
- Mend and bend your relationship with local law enforcement, they are
not your enemies, they are your allies. If you have unsatisfactory relations with them, go down to headquarters
and meet with the Chief and nobody else. It's your club, it's his department, make amends and reach an accord that
will satisfy both his concerns and the well-being of your club.
- STOP BEING AN ABSENTEE OWNER, how can you have any insight or input as
to what is happening and occurring in your Club, when you are not even
there, but one or two nights a week?
These are not the times to be depending upon People with no cash
investment, nor vested interest to do the job and not oversee and
look over exactly what is going on, who is doing what, and where is the
$$$$$ going? Don't let bartenders give away liquor, don't let doormen let patrons in
for free, stop looking the other way, and start looking right at it!
FINALLY,
IT'S TIME TO CALL ME. ADMIT
IT, you know you need help, direction, strategies, synergy and a blueprint
to pack your club, it's time you called me and packed that club, it's up
to you, it's 2002, let me guide you and get your club to where it needs to
be, on top, and it's as easy as calling me.
THAT SHOULD YOUR FIRST RESOLUTION OF 2002.
Happy 2002, now the rest is up to YOU.
Call Rich Unger at 941-921-7027 or e-mail RichUnger@promotingnightclubs.com
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