YOUR CLUB IS NOT VEGAS, WHAT GOES ON THERE GOES EVERYWHERE!
It's now October, and your ramping up for Halloween, when the entire Month affords you night after night of "THE FUN" and sales galore. You always have to remember that what goes on in your Club, the good, the bad and the ugly is spoken, told and spread about.
Therefore it is imperative that every night your open be a night of "THE FUN." No Fights. No Confrontations, No Problems. Instead, it's never too late to hold a "HELP THE HURRICANE VICTIMS SETTLE IN" Night.
That's right, get off your tuchus, (Yiddish for �rear-end�) and do something for once for
someone else besides yourself and your bank account. When it comes to charitable work you want the word to be spread far and wide, that your bar, club, pub, tavern, college bar or lounge went above and beyond your competition by donating 100%, let me say that again 100% of the night's revenue to "Habitat for Humanity."
Why this Charity? Because they are going to rebuild homes. We are beyond simply feeding, watering, clothing and sheltering Victims, we are now on to "REBUILDING." So take the extraordinary step and host a night that you don't make a dime.
I know it's a first, but plan a night of "THE FUN" that goes to "EVERYONE" who needs the help. Then, after you do good, give your patrons "THE WOW" as in "WOW FACTOR" of PROMOTIONS, EVENTS, CONCEPTS, THEMES, HAPPENINGS, PARTIES, and GATHERINGS that are so far and away the Hottest Nights your local Night Life has ever seen presented.
Then, what goes on in your club, spreads, the buzz begins, and you�re all of a sudden from the zero club to the hero club.
Again this is the time of Year, your club needs to prepare for the upcoming "Months of Money," when every day of every week is a potentially packed house.
I had a new club set to open, a biz-like Owner with 3 young know-it-all partners who had their families put up their share of the investment. Anyway, the one intelligent Owner asks me, should We bring in an outside DJ from NY who has a foul mouth, changes his fee twice and has a rider that includes demands like he is Paris Hilton?
I said absolutely not.
Tell the DJ to get lost, tell your Partners to grow up, and stop thinking with their ego and start realizing this is a business that demands sound financial discipline. Why this Gentleman even went into partnership with these 3 young hot shots is beyond my comprehension. They are lucky if they stay in business for one full year.
They went into the club biz for the "chicks," he went in to make a decent return on his investment. They have no Promotions Plan, they have no Game Plan and they require meetings to decide even what color the restrooms should be.
I mean, procrastination and indecision will cost your club a crowd and the cash every single time. You don't need to incur the costs and overhead of bringing in some hotshot DJ from out of town, who makes outrageous demands, and between his costs, his contract, his advertising, you�re lucky to even break even.
Then you have the club that gives away Free GAS as a way to get patrons in.
What are they thinking? Is this K-mart�s �Blue Light Special,� put your name in the box and if we draw it you win $100 in gas?
What a dumb, I mean absolutely ludicrous way of attempting to draw patrons in.
This club is in Sarasota, Florida and they have no clue that you don't give away gas to bring clubbers out, you deliver "THE FUN." I mean this about it, what a desperate, despair, attempt at packing a Club.
Sure, women are going to flock to a club that is giving away $100 in gas. Sure they are.
And spenders and movers and shakers are going to bring all their friends to a club that is giving away $100 in gas, of course they are. Dumb and Dumber.
If you want patrons, you have to do more than fill a gas tank of a single patron, you need to embrace all your clubbers with "THE FUN" and "THE WOW FACTOR."
I have never seen so many club Owners so lazy, lame and limp, that they resort to the old years-ago promotions, because they can't think of any new "FUN" and they don't want to pay for it either. They would rather suffer, lose their staff, develop a negative reputation and eventually close down, then seek Professional Direction to turn their Clubs around.
When a new club opens they do nothing to take the thunder out of its opening. They still offer the cheap drinks and the lame nights, and then wonder why they are dying. The reality is "What goes on in your club, is heard everywhere."
Your Reputation, your image, your club's personality are all subject to word of mouth.
When you have ten men to every one woman in your club, your club is in horrible shape.
When you are serving five well drinks to one top shelf or call brand drink, your club is in worse condition. Finally, instead of having a 3-day Halloween Weekend, you will have a one night costume party, do some extra revenue and totally blow the opportunity to truly make three to five times what you took in last year.
The trick is on you and there is no treat. I mean how predictable can you be?
You look at "Halloween" as a costume contest to hold and get it over with, I look at it as the focus of a non-stop flow of cash and patrons for three straight nights of �Funoween.�
The difference between your flawed thinking and my straight logic is thousands and thousands of dollars, and hundreds and hundreds of patrons.
Finally, there is the Club Owner who pleads and begs for new Promotions, knowing his club is sinking, but then will not take any suggestions or direction.
Maybe you should consider a new vocation, like working at an ice cream shop, that way, when the ice cream melts, at least you can see it happen right before your eyes, rather than operate your club in total denial.
If your mindset is to turn your club around and you�re fed up with dead nights, and giving the house away, then pick up the phone and call me, at 941-921-7027 or e-mail
If you're content to go from the number one club to none, then just keep doing what you�re doing.