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HALLOWEEN SHOULD BE A NONSTOP MONEY MACHINE

By RichUnger@promotingnightclubs.com

 I dedicate this entire Article to a Friend of mine, Taylor Rau, former Editor of "NC&B", he was the only Editor who ever understood the real pulse of Nightlife and not just the quid pro quo of this publication he worked for.

He was not only a Caring Individual but the Real Deal.
After he left the Publication it just became tit for tat run an ad we will give you free editorial.
Taylor Rau, was a one of a kind in a World of one of many.
Taylor R.I.P. July 7th, 2007
You were "THE MAN".


Every Year you present the same, lame Halloween Promotion and your packed, but, my question is have you maximized every
single $1 you can derive out of the Nights?
Do you have a line outside waiting to get in?
What Night are you going to celebrate Halloween?
Are you going to have that predictable costume contest again?
There is so much more to "Trick or Treat" than just a good crowd and a costume contest.
For far too long you have been missing out on the major treats.
Call it your stubbornness, your laziness, your lack of enthusiasm, or let's be honest and say you go through the motions, and never anything more, because you are burnt out, no longer have the creative juices flowing, and simply think it is not worth the effort?
Ah, but your wrong...............................................................................
It does not matter if you hold 100 patrons or 2000 patrons, we are talking about adding thousands of dollars in additional revenue to your Halloween format.
Want to make this your biggest Halloween ever, pick up the phone and call me.


MARK RONSON IS A BRILLIANT DJ......................................................................................
PAUL VAN DYKE IS A SUPERB DJ........................................................................................


THE NEXT SIX MONTHS ARE THE MOTHERLODE OF CASH FLOW
GOING INTO NEXTTHIS YEAR, DON'T IGNORE THE STRATEGIC PLANNING THAT IS PARAMOUNT TO YOUR NEXT SIX MONTHS BEING FILLED WITH PACKED NIGHTS AND CASH GALORE.

1. DO NOT: IGNORE WEDNESDAY NIGHTS, THURSDAY NIGHTS, FRIDAY NIGHTS, OR SATURDAY NIGHTS.
I HAD A RESTAURANT OWNER CALL ME WHO THINKS MAKING $3000 TO $4000 AT HIS BAR IS FINE, WHILE GIVING HIS DOOR CHARGE WHICH IS $10 AND AMOUNTS TO $4000. PLUS TO A PROMOTER.
THIS RESTAURANT IS TWO LEVEL AND IS IN ATLANTA , AND EITHER THE OWNER IS ON MEDICATION, OR HE IS TWO FRENCH FRIES SHORT OF A HAPPY MEAL.
NEVER EVER GIVE YOUR DOOR REVENUE TO ANY OUTSIDER.
WHY WOULD YOU NEED ANOTHER PARTNER?

2. DO NOT LOWER YOUR DRINK PRICES TO MEET COMPETING CLUB PRICES, LET THEM, SUFFER WITH NO PROFITABILITY.

3. DO NOT RUN RADIO SPOTS, ESPECIALLY THE CLEAR CHANNEL KISS OF NO RESULTS, 30 SECOND SPOTS WITH THE RADIO STATION'S INHOUSE PRODUCTION DJ DOING THE VOICE OVERS FOR THE SPOTS.

4. DO NOT SIT ON THE SIDELINES, WHILE OTHER BARS, OTHER CLUBS, OTHER LOUNGES ARE BUSY AND YOUR SITTING AT YOUR BAR, WONDERING WHAT YOU SHOULD DO?

5. DO NOT BE TAKEN IN BY CLUB PROMOTERS WHO WILL NOT, CAN NOT PACK YOUR CLUB WITH QUALITY PATRONS, BUT MORE LIKE THUGS, PUNKS AND TROUBLEMAKERS.

6. DO NOT PLAY HIP HOP

7. DO NOT GIVE YOUR MANAGER MORE POWER AND AUTHORITY THEN THEY ARE EARNING AND PROVING THEY ARE CAPABLE OF ADMINISTERING PROPERLY.

8. DO NOT ALLOW YOUR DJ TO THINK YOUR CLUB IS AT RISK IF YOU FIRE HIM.

9. DO NOT WASTE MONEY ON ALTERNATIVE NEWSPAPER ADS OF ANY KIND.

10. NEVER EVER LISTEN TO YOUR PARTNER WHO HAS NO KNOWLEDGE OR EXPERIENCE IN THE BAR BUSINESS, AND IS AGAINST EVERY SINGLE IDEA YOU HAVE TO IMPROVE BUSINESS AND BETTER YOUR CLUB'S IMAGE, ATMOSPHERE AND ENERGY.
PARTNERS SOMETIMES ARE POISON, BE CAREFUL WHO YOU DECIDE TO PARTNER WITH AND ALWAYS HAVE A CLAUSE THAT YOU MAKE THE DECISIONS.


WORDS OF WISDOM
TTHERE IS NORE MONEY IN A VIP SECTION, VIP CARD, VIP FORMAT, THEN YOU CAN IMAGINE.
IT'S NOT JUST ABOUT BOTTLE SERVICE.
IT'S NOT ABOUT LETTING IN FAMOUS FACES, JUST TO SAY THEY PARTIED AT YOUR CLUB.
IT'S NOT ABOUT YOUR AREA BEING ECNOMICALLY CHALLENGED SO THEREFORE YOU IGNORE THE UPSCALE SIDE OF THE FORMAT.
IT'S NOT JUST ABOUT HAVING SOME SOFAS AND LAVA LAMPS.
VIP IS ALL ABOUT:
IT'S ALL ABOUT PATRONS AND CLUBGOERS BEING SWEPT AWAY
BY YOUR ATMOPSHERE
IT'S ALL ABOUT SLEEK, STYLISH FAR BEYOND TRENDY FAR AHEAD OF THE OTHER CLUBS IMAGE, YOU PROJECT.


YOU CANNOT IGNORE THE LAWS YOU BREAK & THE FINES YOU OWE.
"STEREO" IN NEW YORK CITY , A PREMIER CLUB WAS CITED FOR SOUND VIOLATIONS, FIGHTS, AND OTHER ISSUES THAT WHEN COMBINED CREATED
A FINE OF $12,000.
INSTEAD OF PAYING THE FINE, ASAP, THEY MET ALL THE CONDITIONS OF
THEIR VIOLATIONS, EXCEPT PAYING THE FINES, WHICH SHOULD HAVE BEEN PRIORITY #1.
so, what did New York City Authorities do?
They closed the club down on a Friday Night, knowing that between Friday and Saturday Nights, the Club generates $100,000 in revenue.
Who is to blame?
The club Owner of course, The lame excuse " it was an oversight" does not fly with
strict no nonsense Code Enforcement and Law Enforcement Authorities.
Anytime you owe a fine, pay it the next day.
Ignorance is the appropriate word for this Owner's conduct and lax attitude.
He should pay his Staff for his failure to follow through and meet his responsibilities, as he was ordered to do in a timely fashion.
What a colossal display of sheer disregard for those Authorities you have to operate under and coexist with.


THE DOWNSIDE OF SAMPLING
WHEN A LIQUOR REP APPROACHES YOU ABOUT HOLDING A "SMAPLING NIGHT" YOUR FIRST QUESTION SHOULD BE WHY?
Why should you simply give out free samples of a new brand, and then be reimbursed with a couple of bottles of the product at the end of the night?
it makes no sense and defies logic.
Never ever expect a "Brand Party" to be the main Promotion for the night at your Bar, your Club, your Lounge.
It is only a side attraction.
It doesn't matter that the "Brand" Girls are going to show up.
So what?
Why give out anything for free?
If you want to make serious money behind your bar, stick with me and let's pour to profit.

_______________/


WHY IS YOUR BAR, YOUR NIGHTCLUB, YOUR SPORTS BAR, YOUR ULTRA LOUNGE MISSING OUT ON INCREMENTAL DOLLARS?
Take a long hard look at your format, your revenue sources, your overall appeal, and tell me that you have maximized every potential area of cash flow from within the walls of your establishment?
I have never seen so much wasted space in so many bars, clubs, lounges and establishments, that should be put to practical revenue returning areas.
Especially in these most challenging times, how can you not be motivated to look from within for specific cash centers that you are overlooking?
You complain about the lack of revenue you take in, yet your only open two or three nights a week.
You complain about the lack of bar cash flow, yet you discount your drinks and beer to the point, you have no ability to profit.
You complain about paying radio stations weekly for spots that clearly are not even paying for themselves.
You complain about a General Manager who does nothing to build your bar up.
You complain about your competition, but take no action to circumvent their hold on the market.
You complain about every aspect of your bar, yet you are in denial, that you need an outsider to
take a long hard realistic look at all the mistakes your making.
"Incremental Dollars" are impossible for you to find, because you have been stuck in such a rut, you cannot clearly understand the seriousness of your "free fall" in patron counts, in revenue, in image, in atmosphere, in promotions, in marketing, in advertising, in staffing, in your own thinking.

CALL RICH UNGER RIGHT NOW, WHY WAIT, WHY HESITATE, TALK TO RICH AT 1-941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

Or just stand at your front door and wonder, contemplate, speculate why your so slow..............

 

Copyright � 2007 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.