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IS YOUR CLUB ORDINARY OR EXTRAORDINARY?

By RichUnger@promotingnightclubs.com

 I realize your bar, your club or your lounge does not have a "turbo charged" female bartender, who is a "Bionic Woman" in her private life.
But my question to very simply "IS YOUR CLUB SUPERCHARGED?".
So many Owners are afraid of change, of improving and expanding their current format.
A Holiday Inn Lounge that once ruled their part of Jersey now sits empty with almost no business.
They tried a Comedy Night, nobody laughed, they tried a Latin Night nobody danced, they tried a Techno Night nobody even came, and yet these Four Partners continue to operate this former Money Making Establishment as a boring, dull, stale, dated, over with bar that nobody even thinks about frequenting.
They hold a Techno Night during the week, and nobody shows up.
Why would they?
What is a Holiday Inn Lounge doing even attempting to target a Techno crowd?
Ask the Owners of this Holiday Inn, to look into the future and they are stuck in a time warp of a money losing no energy, no women, no spenders, worn out atmosphere.
They now have decided to invest some money in remodeling the lounge, great, so new carpet, and new decor is going to bring in the packed nights?
( Shaking my head in frustration) THEY FORGOT ALL ABOUT THE METHOD "INFUSE THE FUN".

______________________________________/

WHILE YOUR THINKING, THE OTHER CLUB IS DOING

Do you know what the key to this industry is?
"Timing".
Timing is everything.
Every day an Owner thinks but does not act, talks but does not do.
Is motivated but does not activate.
Which are you?
The Owner who knows change is necessary, how fully understands that waiting and laying over is costing you huge cash flow, or are you the Owner that does whatever it takes, to not only retain your market share but take their crowd as well?
No, not the lights, sound, or even video, but "THE FUN" and "THE WOW FACTORS".

YOU NEED TO REFORMAT & REMAKE YOUR CLUB , YOUR BAR, YOUR LOUNGE NOW!!!

I mean right now.....................................................
For far too long you have settled for being the same old place with the same old format and the same old atmosphere.
You in fact in reality, have taken your club and ignored the obvious and disregarded the urgency in making what I call "CRISIS CHANGE".
I mean evaluating your atmosphere, your format, your employees, your Manager, your Staff, your DJ, your Promotions, your overall image and reputation, to update and upgrade what is so desperately needed, but what you have ignored because Club Promoters, your own staff, and you have been in major denial about.
How are you ever going to retake your share of the market and proclaim your establishment as KING OF THE MOUNTAIN if you and your partners simply ignore the obvious and the clear and present problems?
I had a caring, dedicated, and I mean incredible employee from a Club in Tempe , Arizona , contact me.
They as in the Four Partners pay their Club Promoter who is TOTALLY WORTHLESS over $6000 a month to destroy their club.
He has eliminated their cover charge.
He has chased away all the women.
He has created such an dangerous environment that a six year Female Bartender quit, because of the danger she felt was present from the patrons that this worthless club promoter has attracted to this club.
These four partners at this Tempe , Club, "TRAX", have no clue nor do they realize this club is dying a fast death, due to their arrogance, ignorance and totally out of the loop attention they pay to this very club they own.
The one person who cares about this club is ready to quit.
Why on earth would you let bands perform and listen to a club promoter and not charge a cover charge?
Why on earth would you let this club promoter contact your booking agent for bands and tell them you no longer want their services?
Why on earth would you let this club promoter print up wasted flyers that say Memorial Day, when the flyers which are worthless and should have said "LABOR DAY WEEKEND"?
This is a former DJ at a strip club who these four rocket scientist Owners put their entire investment, their entire club's future in.
This club will not be around by Feb. of next year, without deep pockets putting far more cash into this club and not realizing or seeing one penny in return.

_________________________________________________/

STOP DISCOUNTING DRINKS & ENTER THE "COCKTAIL CULTURE"



The money is in the "Cocktail", not the discounting of drinks daily and nightly. Why place the emphasis constantly on the price of a drink, rather than the "Cocktail Culture"?
How do you expect to attract quality patrons, regardless of Race, when you appeal to their wallets rather than their tastes?
How can you control your liquor costs , when you think having a packed bar, a full to capacity club with everyone drinking at ridiculously priced drinks is going to produce a profit?
How can you pay your overhead, when you are not only discounting your drinks and beer, but advertising this as well?
How can you even sustain operating, when you have no cover charge, on top of discounting, advertising, then expecting just the bar to embrace all these cost factors leaving you left over cash flow?
NO CAN DO.
Partners are always torn, and panic promote,
"We better lower our prices".
"Nobody will pay a cover charge".
"We need to spend more money on radio"
"Let's print another 5,000 flyers up",
"Let's allow minors in, even though they
can't drink and put your liquor license at risk".
"Lets drop our dress code and play more Hip Hop",
"Let's change the name".
"Let's change formats".
You need to step back from your partners who have no clue and enter the "Cocktail Culture".
A world of profit,
Your bar is so under performing, your bar staff is so burnt out, your liquor and beer vendors are so uncooperative,
and yet you continue to operate in the "Discount Drink" mode, night after night.
Never have so Many Owners been their own worse operators..............................................
I had a totally frustrated General Manager of a Club in Seattle, Washington, contact me in sadly, total despair over his frustration with the two Partners who own the club yet, have no experience, or hands on knowledge of what it takes to pack a club and produce a profit?
He wanted me to ask his two Bosses, why:
Why They pay an outside club promoters to do nothing?
Why They have gone from a club with a great image to a "let's not go there" "it's a ghetto bar" negative factor?
Why They allowed their Tuesday Nights to go from $2500. to $450.?
Why They spend money on the wrong radio stations and nobody shows up?
Why They let their DJ play hip hop crap that attracts the most dangerous and most obnoxious crowd?
This straight from the General Manager , who is torn between staying or leaving.
I mean you can't make these nightmares up.
When partners have day time businesses that require their attention, how can they have any pulse on the day to night operation of their own investment?
Then, add Family responsibilities and you have total absentee Ownership.
There is no "COCKTAIL CULTURE" going on at this club.
What a shame...........................................................................

ONE RULE ABOUT PARTNERS, ONLY 1, I REPEAT ONLY 1 PARTNER SHOULD BE THE ACTIVE, HANDS-ON, DECISION MAKING PERSON.
BECAUSE OTHER WISE TWO, THREE, OR FOUR ACTIVE PARTNERS, ARE LIKE A MEETING OF THE IRAQI PARLIMENT.
TOTAL CHAOS.


________________]

SO YOU HAVE A SMALL BAR THAT ONLY HOLDS 100 PATRONS EXCELLENT, LET'S PACK IT EVERY NIGHT!

THE SMALLER YOUR BAR, YOUR CLUB, YOUR LOUNGE, THE EASIER IT IS TO FILL IT EVERY NIGHT. WHY WOULD A BAR OWNER SIMPLY SETTLE FOR THE SAME CASH DAY AFTER DAY FROM HIS REGULARS, AND NOT TAKE HIS NIGHTS AND RELENTLESSLY PURSUE ALL NEW 10PM AND ON PATRONS?
DART LEAGUES, POOL TOURNAMENTS, BEER PONG, YAWN, SNORT, SNORE......................
STOP AND ENVISION YOUR BAR PACKED WITH NEW FACES, WITH WOMEN WHO FAR OUT
NUMBER THE SAME OLD MEN.
WHY CAN'T YOU GET OFF YOUR TUCHUS AND REIVIGORATE YOUR BAR BY IMPLEMENTING
A NEW STRATEGY?
WHO'S STOPPING YOU?
WHAT'S STOPPING YOU?
ONE WORD: COMPLACENCY.
YOU LISTEN TO ALL THE WRONG PEOPLE WHO GIVE YOU ALL THE WRONG ADVICE AND YOU END UP MISSING OUT ON
PACKING YOUR ROOM, EVERY SINGLE TIME.
HAVE YOU EVER THOUGHT ABOUT CREATING A NEW MENTALITY AND NEW THOUGHT PROCESS?
HOW COME YOU WILL WASTE MONEY ON WHAT DOES NOT WORK, AND YET REFUSE TO SEEK
THE EXPERTISE YOU NEED FROM THE OUTSIDE, FROM EXPERTS WHO HAVE NO VESTED INTEREST IN YOUR BAR,
AND HAVE A MUCH CLEARER PROSPECTIVE OF WHAT IS WRONG , THEN YOU WHO ARE IN DENIAL, AND BURNED OUT?

___________________________________[

IS IT WORTH IT TO JUST OPEN UP ON THE WEEKENDS?      OF COURSE NOT.

YOU CANNOT AND WILL NOT REALIZE THE POTENTIAL OF YOUR BAR, YOUR CLUB, YOUR LOUNGE, YOUR SPORTS BAR, BY SIMPLY OPENING UP ON THE WEEKENDS.
ALL OVER THE WORLD, PEOPLE DO GO OUT DURING THE WEEKNIGHTS.
YOUR PROBLEM IS, YOU OFFER THE SAME OLD ELEMENT OF DRINK SPECIALS, CHEAPER BEER,
NO COVER, FREE WINGS, A DJ, A GAME, KARAOKE, SO YOU GAVE UP AND DECIDED WEEKNIGHTS CANNOT BE PROFITABLE.
YOU COULD NOT BE MORE WRONG.
SPORTS BARS ARE THE WORSE OFFENDERS OF CLOSING EARLY AND CLOSING DOWN ON WEEKNIGHTS, WITH NIGHTCLUBS RUNNING A CLOSE SECOND.
YOUR NIGHTS OF OPTIMUM REVENUE ARE RIGHT NOW THROUGH EASTER SUNDAY.
YOU CANNOT AFFORD TO WATCH OTHER SPORTS BARS, AND NIGHTCLUBS SIMPLY STEAL YOUR PATRONS,
GRIND AWAY AT YOUR MARKETSHARE, WITHOUT TAKING AGGRESSIVE OFFENSIVE ACTION.
I HAD A CLUB IN OREGON CONTACT ME, THE OWNER IS THE DJ, SO A LOVELY LADY TOLD ME THEY
DESPERATELY NEEDED "FUN" AND "WOW", DURING THE WEEK WHEN AN OWNER IS ALSO THE DJ, HE DOES
NOT GRASP THE CONCEPT OF OPENING WEEKNIGHTS, NOT WITH THE DJ, BUT WITH A FORMAT OF FRESH FUN.
BY THE WAY, WHEN YOUR OWNER IS THE DJ, HE SHOULD NOT SPIN BUT ONCE A MONTH ANYWAY AS A SPECIAL
ATTRACTION, RATHER THAN BURN OUT HIS REGULARS WITH THE SAME GENRE OF MUSIC OVER AND OVER.
WHEN YOUR LOCATION IS NOT THE GREATEST, IT IS ALL THE MORE RESAON, YOU NEED TO DRAW IN PATRONS
WTIH WHAT YOUR PRESENTING AND NOT WHAT YOUR BAR IS GIVING AWAY.
WHEN YOU OFF THE BEATEN PATH, IT IS PARAMOUNT TO ESTABLISH YOUR PLACE IS BEING ABOVE AND BEYOND
THE REST OF THE LOCAL WATERING HOLES.
EASIER SAID THEN DONE, I KNOW, BUT WHEN YOU STEP BACK AND FULLY COMPREHEND THE OVERALL STRATEGY, THEN YOU CAN IMPLEMENT IT.
BUT TO OPEN ONLY ON FRIDAY AND SATURDAY NIGHTS, DIMINISHES YOUR IMAGE, YOUR FORMAT, YOUR COMMUNITY'S PERCEPTION AND YOUR BOTTOM LINE, WHICH IS ABOVE ALL YOUR #1 PRIORITY.

Now as you contemplate my remarks, and put them in the proper prospective of your own bar,
your club, your lounge, your sports bar, think about these simple questions?
CAN YOU USE MORE PATRONS, DRINKING MORE TOP SHELF AND CALL BRANDS, WHILE YOUR RATIO OF WOMEN IS SIX TO TWO OVER MEN?
DO YOU FULLY REALIZE THE SIGNIFCANCE OF "THE FUN" AND "THE WOW FACTORS" OVER WHAT YOUR PRESENTLY OFFERING?
YOU ANSWERED YES, so, pick up the phone and call Rich Unger at 1-941-921-7027 or OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
Or just stay stagnant, I have never seen so many Owners cost themselves so much money because of a failure to act.

 

Copyright � 2007 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.