CLUB OWNERS PLEASE EXPLAIN
By
RichUnger@promotingnightclubs.com
Not a day goes by that a Club Owner is spending money on radio and not
getting any results, yet continuing to spend money week after week.
Can any Owner please explain why you spend and don't get any
results?
Not a day goes by a Club Owner is bringing back management and employees
he knows didn't get it right the first time, yet he is so desperate he is
bringing back the same people again. Can any
Owner explain why you would bring back former employees who did harm, lied
and acted in a most unprofessional manner while in your employment, and
yet you hired them again?
Can any Owner explain to me why you offer drink specials and drop your
cover charge thinking this will bring in business?
Can any Owner explain to me why you allow your DJs to play what they want
and not what the patrons are screaming for to dance to?
Can any Owner explain to me why you would allow a Club Promoter to take
your door charge, and take over your club, while all you're
left with is the revenue from the bar?
Can any Owner explain to me why you would waste valuable advertising
dollars on flyers and in newspapers and publications that have no ability
to draw patrons or pack your club?
Can any Owner explain to me why you are not on the floor, why you are not
behind your bar, why you are not at the front door, why you are not
playing an active role in the operation of Your
club?
Can any Owner explain to me why you take on partners who know nothing
about the nightclub industry and who are more of a detriment than an
asset?
Can any Owner explain to me why you allow your competition to walk all
over you, and Pack their club, while you just stand there and do nothing
to counter their busy nights?
Can any Owner explain to me why you own a club, when you pay no attention
to the Club, you have no clue what your liquor inventory is, how much beer
you stock, what your payroll is and what you do each night your open?
Can any Owner explain to me why you let in minors, just to collect their
cover charge, when you know all they are going to do, once they are in
your club, is try to get a drink illegally?
Can any Owner explain to me why you are so good at your day business and
you put so much money into something you know nothing about at night, and
now you have a nightclub and your losing thousands weekly?
Can any Owner explain to me why you would continue to let your competition
take 99% of your business, and your average patron spends $4 per visit to
your club and you're
doing nothing to change your current mode of operation?
Can any Owner explain to me why you hire local bands who dress like slobs,
smoke and drink openly on stage, do the same songs in the same sets in the
order night after night and you can't even charge a cover charge, because
everywhere else they play there is no cover charge, yet you still book
these bands?
Can any Owner explain to me why you present "hot bod" contests when they
are as old and over as Milli Vanilli?
Can any Owner explain to me why you play music that is degrading to women
(and you know it),
because your ratio of women to men is 10 men to
2 women and yet you ignore it?
Can any Owner explain to me why you let liquor salesmen scam you into
putting another new product on your bar shelf, when you are already loaded
with liquor brands that don't sell?
Can any Owner explain to me why you have no set dress code and why you
allow slobs in your club?
Finally, can any Owner explain to me why you're
only open two nights a week and how do you make enough income to
pay the bills, meet the payroll, and have a few bucks for yourself?
Watch Owners read these questions and fail to respond.... I speak to so
many Owners who say to me, "You know,
you're right" and then
continue to do what we just agreed was wrong.
People say I am "brutal" on Owners. Not at all,
I am tough on Owners who defy logic and act in a way that is totally wrong
and refuse to accept change.
If you want to pack your club with the right patrons and not waste a penny
on radio and bring your club up to 2005 "FUN," then call me at
1-941-921-7027.
Contact
RichUnger@promotingnightclubs.com
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