NIGHTCLUB PROMOTIONS NOW!
By RICH
UNGER
RichUnger@promotingnightclubs.com
Someone some day has to explain to me why Nightclub Owners are so
uneducated, that they waste so much money on so many expenditures that do
nothing to bring in business?
Is it just me, or does anyone else notice the constant need to offer
cheap beers, very cheap drinks, free cover charge and nothing more than a
DJ all in one night as "THE FUN"?
From Ybor City in Tampa, Florida to Wilmington, North Carolina, from
Cleveland to New York City, all Club Owners are doing is giving away the
house in the heat of Summer to simply put bodies in their clubs. The
"Price Wars" are out of control.
Arrogant Owners and their partners suffer thru no business during the week
on the nights they are open, usually just Thursday, maybe also Wednesday
and then on Friday and Saturday Nights, which should be a given "Money
Maker" both nights, they give everything away to bring anyone in. It truly
defies logic.
Club Promoters are out of ideas, concepts, themes, events, promotions,
parties, and contests, because I have been inundated with calls from Club
Promoters screaming, "I NEED HELP!"
Latin Nights are dead, stick a fork in them. Hip Hop Nights are the worst
nightmares that make good money. Between the fights, the attitudes, the
foul mouths, the searching for weapons, the fake ids, the violence, some
clubs rely on this night simply to pay their bills and survive. I would
not do a Hip Hop Night for any amount of money and I still would make my
club clients just as much money, but without all the headaches, the
hassles and the heat.
I wouldn't use a Flyer to advertise or pump up a night, if it were ten
colors, glossy and free. Flyers are over with.... I crack up over the
Owners who use their computers to generate flyers for events at their
club. I mean, are they for real?
Let me tell you right now if your a Club Owner and you are letting in 18
year old girls and demanding the men be 21 and up you are in direct
violation of Federal Anti Discrimination laws. Who told you that you can
simply decide to let girls in 18 years of age, but not boys. You don't
have that right. Yet, clubs who are desperate for women do it every day.
When your club has to let 18 year old girls in, you're
a lousy, pathetic and out of touch club. If you
can't draw enough Hot 21 and UP Women your club is pathetic. What do you
think the main objective of an 18 year old under age girl is, once she is
allowed in a Nightclub? To get a drink! She will go to any lengths for her
friends or a stranger, for that matter,
to get her a drink. Yet clubs that are in despair, Clubs that are deadbeat
clubs that have no Promotions with the focus on "THE FUN,"
will resort to desperate measures to take in revenue.
Club Owners use no common sense, the average 21 Year Old Patron has a cell
phone he or she has to pay every month, a car payment and car insurance,
as well as half the rent, since most have roommates. So where is their
disposable income?
I mean, Owners who continue to drift and dwell with a club that "USED
TO" be packed and is now dying, caused it's death themselves. You never
roll over and play dead for any competition you might have.
Graham Brothers are known in certain areas of the Country for cheap and
discounted drinks and that's about it. I love, I
mean I jump for joy, anytime I have a club in one of their communities ask
me to go toe to toe against them.
Bring on the "GAC," as I call them:
the "give away clubs."
I have written Graham Brothers quite a few times asking them to explain
their logic of operating, but as usual rudeness prevails and I get no
response. But I do take their business away. I
do take their patrons away.
You see "NIGHTCLUB PROMOTIONS" are not the same as cheap or discounted or
free drinks. "NIGHTCLUB PROMOTIONS" are bringing your patrons "THE FUN."
That is the one area of the industry nine out of ten Owners have no
comprehension of. What good is adding a kitchen on to a sports bar, if you
have no "FUN"? You don't make money on food. You
make money on liquor and beer, when you put the focus and center of
attention on "THE FUN."
Hey, if you're tired
of slow nights and no cash flow and want to turn the corner and pack your
club again, pick up the phone and call me, 1-941-921-7027, if not, stick
with all the cheap, free and discounting you're
doing.... You will have plenty of time to go
fishing sooner than you think.
Call Rich Unger right now, or don't, why make money now?
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