NIGHTCLUB PROMOTIONS 101/CIROC VODKA, Wow!
Let me start off with a recent e-mail from a Promotions Manager for a Chain of Bar/Clubs
I just wanted to say thanks to you... I have started reading several of your articles.
Especially how flyers are such a waste of money. I could not agree more.
So I did get the Owners to let me do a promo without spending any money on flyers I told them I would do this by your marketing methods instead.
No Radio, No Flyers. We ended up seeing one of the biggest nights we have had in over a year so I feel that I'm getting a little leverage on our promotions situation.
I think you are brilliant and I wish I could learn more from you!!!
Promotions are all about "FUN" and "WOW", anyone can give away the bar, and many do.
Think about it, your advertising the fact your discounting and offering cheap and even free drinks or beer.
Your paying to tell people this and then adding to the cost of your liquor by spending on radio, newspaper
or flyers, to get the word out. Which all three media means are totally worthless. Bar Patrons, Clubgoers,
Lounge Lizards want more than music, they expect more than a great atmosphere, they want excitement and enticement.
Do you offer either in your format? Are you the type of Owner or Manager who runs a Promotion into the ground
and has no new concept warming up in the Event Bullpen? Are you the type of Owner or Manager who thinks a
Brand Party is a Promotion? Are you the type of Owner or Manager who relies on outsiders to promote your Nights?
Are you the type of Owner or Manager who is so hard headed and so close minded that any suggestion of change
is automatically declined by you? Are you the type of Owner or Manager who refuses to accept the reality of this
industry and the changes that have taken place? One of the hottest Clubs in New York City, "PACHA" contacted me,
they said "the City aka New York was empty of Summer Clubgoers and that everything was boring" Nothing could
be further from the facts. The problem is, when you rely on expensive, exorbitant Famous, Guest DJs, as the
only means of attracting Clubgoers, it gets old, it gets boring, it gets predictable. Especially in New York City
,one of the major Club Locales. What good is having four floors and holding a thousand patrons, if you
don't ignite and excite their desire for
"THE FUN" and "THE WOW FACTORS"?
That's what " NIGHTCLUB PROMOTIONS 101" is all about.
WHAT MAKES YOU THINK YOU CAN RUN A NIGHTCLUB SUCCESSFULLY ?
So you have a day job, or own another business and you enter the "BAR/CLUB/LOUNGE World.
You have zero hands on experience, you even talked a friend into being a partner,
( WORSE MISTAKE YOU COULD MAKE SECOND ONLY TO BUYING A CLUB WITH A HORRIBLE REPUTATION AND AWFUL MANAGEMENT)
GREEN YOUR CLUB AND JOIN THE GLOBAL TEAM
It's time to stop ignoring Al Gore and his message regarding "Global
The buzz words are "Eco Friendly".
The changes you need to make are as follows:
Plant gardens outside your club that are lush and bloom, but are pesticide
Serve Organic Cocktails.
Start making your own fruit juices and mixes, rather than buying canned
Limit smoking to only certain areas of the club.
Buy exercise bikes and let your patrons peddle to generate the power for
your DJ to
Replace all your light bulbs with "Spiral Energy Savers".
Install solar panels in your roof to generate electric to run your Lighting
and video with.
Build your dance floor out of recycled wood.
Install Acoustical Tiling and Related Materials so that your music can be
played at half the level it presently is.
Stop using flyers, what a total waste of paper, time, energy and expense.
I am not asking you to hug a tree, but I am asking you to go "GREEN".
Why should nightclubs ignore the woes of the Earth?
You read it here first...................As Usual.
BMI & ASCAP REAR THEIR UGLY MUSIC LICENSING HEADS
IT DOESN'T MATTER IF YOUR DJ PROVIDES THE MUSIC IN YOUR ESTABLISHMENT, IT
DOESN'T MATTER IF YOUR BUY FROM A MUSIC SERVICE OR YOU PLAY SATELLITE FED
BACKGROUND MUSIC, OR FOR THAT MATTER THE RADIO.
BMI AND ASCAP MAY COME KNOCKING AND WHEN THEY DO, YOU NEED TO BE PREPARED.
LET ME GIVE IT TO YOU STRAIGHT.
YOU WILL NOT WIN IN COURT AGAINST THEM.
THE BEST STRATEGY TO DEAL WITH BOTH BMI AND ASCAP IS TO WHEEL, DEAL AND
DO NOT SETTLE FOR WHAT THEIR REPRESENTATIVE DICTATES, DO NOT ARGUE, DO NOT
YOU PLAY MUSIC, EITHER LIVE OR RECORDED.
THE BOTTOM LINE IS, THE WRITERS OF THE MUSIC YOU PLAY IS PUBLISHED MUSIC.
AND THESE WRITERS AND PERFORMERS ARE ENTITLED TO LICENSING FEES EVERY TIME
YOU PLAY THEIR MUSIC BECAUSE IT IS COPYRIGHTED.
THE ONLY RARE EXCEPTION WHICH IS ONE IN A MILLION THAT EXISTS IS, UNLESS
EVERY SONG YOU PLAY IS ORIGINAL AND NOT LICENSED AND YOU CAN PROVE IT BEYOND
ANY SHADOW OF A DOUBT?
THIS KIND OF MUSIC IS 99.9% IMPOSSIBLE TO EVEN FIND AND 100% UNFEASIBLE TO
THE COMMON SENSE APPROACH IS TO ACCEPT THE FACT THAT YOU HAVE TO PAY AN
ANNUAL FEE, THE FACT IS YOU CAN PAY LESS AND IT'S ALL IN THE MANNER IN WHICH
YOU SCHMOOZE THE REPS.
YOU DO NOT WANT THE ONGOING LITIGATION, THE CONSTANT HARRASSMENT, AND THE
EVER GROWING LEGAL COSTS ON TOP OF THE COURT AWARDING BMI AND ASCAP COURT
PENALTIES ALONG WITH THE FULL LICENSING FEES.
DEFUSE THE SITUATION BEFORE IT BECOMES A COURT BATTLE, REMEMBER RICHIE'S
RIGHT, JUST "SCHMOOZZZZZZZE THEM IN YOUR ESTABLISHMENT, FACE TO FACE.
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
"CIROC VODKA", SO FAR ABOVE THE REST SIMPLY CALL IT THE BEST
I PRIDE MYSELF ON NEVER EVER SUGGESTING OR RECOMMENDING A BRAND FOR YOUR
BAR UNLESS IT MEETS MY CRITERIA.
IT HAS TO BE SO FRESH, SO UNIQUE, SO OUTSTANDING, SO SMOOTH THAT AS MC
RAPPED" CAN'T TOUCH THIS".
THUS I PRESENT TO YOU, "CIROC VODKA".
NAME A VODKA CREATED FROM CHOICE MAUZAC BLANC, AND UGNI BLANC GRAPES FROM
HUNDREDS OF YEAR OLD VINEYARDS SITUATED IN THE COGNAC AND GAILLAC REGIONS OF
"CIROC VODKA" IS.
NAME A VODKA THAT AFTER THE GRAPES ARE PICKED, THEY ARE COLD FERMENTED TO
SAVIOR THEIR FRESHNESS AND THEN DISTILLED NOT ONCE, NOT TWICE, NOT THREE,
NOT FOUR, BUT FIVE TIMES?
"CIROC VODKA" IS.
"CIROC VODKA" IS THE PREMIER, EXCLUSIVE IN A CLASS OF IT'S OWN, STANDING
ALONE, WITH IT'S MOST DINSTINCTIVE TASTE AND UNPARRELLED QAULITY.
TWO FRENCH WORDS, "CIME" WHICH DEFINES PEAK OR SUMMIT TOP AND "ROCHE"
REFERRING TO ROCK
TOGETHER PORTRAY THE ELEVATED VINEYARDS WHERE THE VERY SPECIAL, AND ULTIMATE
"CIROC" GRAPES ARE FOUND.
THERE ARE CALL BRANDS, THERE ARE TOP SHELF, AND THEN IN A CLASS BY ITSELF IS
EXPERIENCING THIS SPECTACULAR TASTE JUST BY ITSELF GIVES ONE A FINE
APPRECIATION FOR THE
MAGNIFICENT METHODS THIS VODKA GOES THROUGH TO BECOME "CIROC".
WITH AMERICA HAVING MORE MILLIONAIRES THAN EVER BEFORE, WITH ULTRA LOUNGES,
UPSCALE BARS AND SOPHISTICATED CLUBS OFFERING THE AMENITIES OF "ONLY THE
BEST", "CIROC VODKA" IS THE BRAND THAT SHOULD BE INCORPORATED ONLY IN THE
FINEST OF PRESENTATIONS.
IT IS THAT DESERVING AND THAT EXQUISITE.
THIS IS THE STAND ABOVE, STAND OUT, OUTSTANDING VODKA FOR 2008 AND BEYOND.
NOW, RIGHT NOW, IS THE TIME TO LAY OUT YOUR PROMOTIONS COURSE OF ACTION FOR
THE NEXT THREE MONTHS.
LET ME MAKE THIS PERFECTLY CLEAR, THE REASON YOUR PROMOTIONS ARE SO LAME AND
LAX ARE YOU DO NOT PLAN THEM, YOU NEVER EVER PROMOTE THEM PROPERLY AND
FINALLY YOU ALWAYS ATTACH AND DISTRACT FROM THEM BY KICKING IN A DRINK
SPECIAL OR BEER DISCOUNT.
WANT TO KNOW HOW TO ATTRACT A QUALITY CROWD AND PACK YOUR BAR, JAM YOUR
PUT A LINE OUTSIDE YOUR LOUNGE, DON'T FOCUS ON GIVING AWAY THE BAR, BUT
OFFERING PREMIER PROMOTIONS, THEMES, EVENTS, PARTIES, CELEBRATIONS,
CONCEPTS, CONTESTS, HAPPENINGS AND UNIQUE ENTERTAINMENT.
YES YOU CAN OPEN, OPERATE AND OUT DO EVERY COMPETING ESTABLISHMENT IN YOUR
AREA, BY SIMPLY DOING WHAT THEY ARE NOT.
YOU WAIT TOO LONG TO PROMOTE.
YOU SPEND TOO MUCH MONEY ON MARKETING.
YOU PRESENT THE WRONG PROMOTIONS.
YOU ATTRACT THE WRONG CROWDS.
YOU LET IN THE WRONG PATRONS
YOU LISTEN TO ALL THE WRONG VOICES.
YOU RELY ON THE BAR FOR ALL YOUR REVENUE WHEN THERE ARE SO MANY OTHER
SOURCES OF INCOME RIGHT IN FRONT OF YOU.
YOU LET COMPETING ESTABLISHMENTS BURY YOUR NIGHTS.
WHY DO YOU DO THIS?
[ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [
WANT TO PLAN YOUR NEXT FIFTEEN MONTHS OF PACKED NIGHTS AND HUNDREDS OF
THOUSANDS OF DOLLARS IN REVENUE AND QUALITY PATRONS NOW?
PICK UP THE PHONE CALL RICH UNGER AT 941-921-7027 OR E-MAIL
PLEASE CLUB PROMOTERS DO NOT CONTACT ME. I WANT TO HEAR FROM OWNERS.
THEY OWN THE CLUB, NOT USE IT OR ABUSE IT.
"Nightclub & Bar Magazine" once again I question their journalistic Value?
I recently read the latest issue of Nightclub & Bar Magazine, once again
where is the content?
They dedicated an entire page to how bars and clubs must have an ATM
Machine, especially from the Company advertising in their publication.
Bottom line in this current Night Life Industry, Nooooobody needs an ATM.
Why should a bar, a nightclub, a lounge charge their patrons to withdraw
cash from an ATM and profit from the transaction, when the money is only
going to be spent at their establishment anyway and since ATM CARDS now
double as debit cards as well ?????????
It is a rip off and totally unnecessary.
95% of the Club Patrons have Bank Cards, Debit Cards, Credit Cards, and
Check Cards, they have no need for an atm.
Nor does the establishment.
Less than 5% of those who frequent bars and clubs have an atm only card in
their wallets or purses, based on the First Data Merchant Services of
There is no reason for a club, bar or lounge to have an ATM, none.
Those days are gone.
Once again Nightclub & Bar Magazine puts the advertiser before the Club, Bar
and Lounge Owner.
Trying to give you a mind set that without this machine their business is
going to suffer.
I have been in this business for 40 years, and noooooobody loses a dime by
not having an ATM.
It's not financial fuel, it's pure bogus information which then creates ATM
sales for advertisers.
It's not a Honey Hole when your an Owner and your charging your very
customers in this tight economy to withdraw cash to spend at your
establishment that you are profiting from both ways.
It's pure greed.
Do you honestly need that $2 or $3 per transaction that badly?
Especially since they are far and few?