TALK ABOUT SLOW

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TALK ABOUT SLOW

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TALK ABOUT SLOW, FUN IT UP!
By RichUnger@promotingnightclubs.com

This is September, and "SLOW" is the word �unless, you decide to go against the tide and "SAY NO TO SLOW." Did you know that a recent survey shows only 10% of the public that goes out goes to Nightclubs? So not only is it "SLOW," but you need to "GO" to pack your Club.

More and More Potential Clubbers and Patrons want "FUN." By a ratio of 8 out of 10 people who go to clubs, they want "FUN." Far too often Clubs and Bars both react to a slowdown in the worst way; they "OVERREACT" by trying anything and everything expecting Instant results, only to be devastated, when there are no results.

With Gas Prices sky high  and potential patrons being taken for a cash cow ride at the pump, Nightclubs need to moo a lot Louder with "THE FUN." It's only "SLOW" because you allow it to be. Colleges are back in session, it's time to reach beyond your normal clubber base and build new nights, based not on what your giving away, but what your doing. Raffles, Drawings are so far from where you need to be. Ladies nights and local bands are both zero nights for growth and Revenue potential.

It takes CONFIDENCE in your "GAME PLAN", you have to believe in What your doing, and do what you believe in. It takes RESILIENCE in being consistent and relentless in pursing a synergy of packing your club and emptying out your competition.

Remember, all the new patrons who pack your club, all the additional income you take in, is not from new people in your Community and it's not fresh cash, it's coming out of another club's registers. There are only so many disposable dollars spent on night life, and with Gas so high, it cuts directly into those specific dollars. That's why you have to be razor smart and razor sharp in every dollar you spend, and every promotion you present. Otherwise, you�re "SLOW" and nothing eats away at morale and great expectations than one "SLOW" night after another.

Driving past your competition's parking lot is not going to pack yours. Sending people into other clubs to find out how they are doing is not going to put a line outside yours. You want to reach that "Sweet Spot" of the Night Life Adventure, where you are the dominator and not the doomsayer.

It's not a matter of hosting one huge event on one night, and then having nothing to fall back on. It's not practical to simply copy what another club is doing, if you didn't do it first and become the originator why be a duplicator? It's only "SLOW" because you lack the drive, the urge and the motivation to change what is right in front of you?

How long can a slow club sustain the losses, the lack of patrons, the dismal sales, the missing revenue? I had a Club in Honolulu contact me; they are spending on radio and in entertainment publications and drawing nobody�. Now, not only do they have a thriving tourist industry that they should lockstep with, but they need to romance their locals as well. They can have the best of both worlds, if, and only if they stop their basic, boring badly nightly offerings.

It's only "SLOW" because you and your manager argue over what to do, how to do it and why your doing it. If you�re so smart, why are you so slow? If your club is so popular why is it so empty? I just packed a small upscale bar/club that only holds 150 people every night in August. How? With unique, exotic and captivating Promotions that had absolutely nothing to do with any kind of cheap drinks or beer. You can either appeal to the trash or the class. But I, for one, refuse to acquiesce to "SLOW" Nights. I refuse to surrender. Why own a club and open those doors, turn on that air, start that payroll going, and sit there empty? You either "FUN IT UP" with what no other club, no other bar is doing in your area, or your "SLOW." You either take the lead and show your patrons the way or you sit, suffer and sweat.

Remember you have the power to "SLOW" to "GO," from your DJ to your format from your dress code to your promotions, from your attitude to your staff's morale, it's all incumbent upon you.

Right now you need to take your Wednesdays, your Thursdays, your Fridays and your Saturdays and pack them. Not wait for Halloween, you can't afford to. Stop listening to radio salespeople and every media person who promises you a packed night, if you spend, spend, spend. Spend does not equate into stopping "SLOW."

Accountability, you have to justify and be accountable for every facet of your Club or Bar's operation, stop ignoring matters, issues, situations and problems that need your attention NOW. The Cover Charge stops with you! COLLABORATION, you must join forces with viable resources that can enhance your club's position in the Community and expand your patron reach. Do not be so dismissive of potential proposals, that will greatly enrich you, even if you are leary of them because they are new, fresh and different.

Perhaps it's you who are too stagnant and scared of change. INITIATIVE, you always must "take the shot", when I bought my first Nightclub, my Partner and I named our Corporation, "WE TOOK THE SHOT, INC.", because you must, without hesitation always "take the shot." It's that one moment of hesitation that can cost you thousands and destroy any opportunity to jump start a "SLOW" night. So, "Git R Dun" and lose the slow and Let's get the "GO", call me at 941-921-7027 or e-mail RichUnger@promotingnightclubs.com

Why settle for any night less than packed?

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.