RICHIE SMARTS

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RICHIE SMARTS

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OWNER SMARTS Vs RICHIE SMARTS
By RichUnger@promotingnightclubs.com

Let's play............................................................................

I challenge clubs to justify the money they are currently spending on flyers, radio and newspaper to my new and fresh avenues of marketing that cost dramatically less and produce much greater results.

Radio is dead, you can spend, and spend and there is no way you can recoup your investment, and make money, after you list all your expenses from the entertainment to the drink specials.

Flyers and "Street Teams" are a waste of money. People are not listening to radio and they are not reading flyers. Finally we come to newspaper ads, why would any Club think being in an alternative Newspaper is going to draw the right crowd?

Then we come to the flawed and frayed logic of Club Owners who think they are smarter than and more shrewd than I? I empty out the competition, let's get the facts out front now, when I take a club and pack it. Without drink specials, without free cover charge for anyone, and I put the focus on "THE FUN," all those additional dollars my Club is raking in, are not new money or fresh money, it's another club's money, another club's patrons.

There are only so many disposable dollars on the night life scene.

Why are you giving a Club Promoter your "Door Money" to pack your club? Why are you so desperate your listening to people with no credentials, no expertise and no hands on experience to pack your club? Why are you tolerating an atmosphere of people you would not even share breakfast with, yet you allow them in your club? Why are the ratios of women frequenting your club so low? Why are you constantly fixated on drink specials, samplings and letting in minors who you know have only one objective, to get a drink from someone, sometime during the night?

You will procrastinate, you will delay and you will stall knowing the inevitable is bringing in "THE FUN"? I will never understand you are in the midst of the "MONEY MONTHS" from now till after Easter Sunday and your not doing a Promotion on a consistent basis to pack your club.

You are being buried alive by other clubs that you, you allowed to take your patrons. You have staff on board that your paying that should have been fired months ago. You have repairs and minor remodeling that should have been finished a year ago. You listen to the same people who take your money and never ever deliver on what they swear by. Now is it my turn yet? Because I walk the walk, I do exactly what I proclaim and I pack clubs. I am not a club promoter, I am not an advertising sales Rep trying to coax you into signing a long-term commitment. I had a club call me who wanted to tie in with a top college football team, but the problem was, the club after paying thousands of dollars had no place to fit in. I explained to the Owner, what person attending an intense college football game cares about a beautiful nightclub's name flashing across the scoreboard, and the signs coming to and from the Stadium and even in the program.

For every dollar you spend in advertising you should without hesitation make back $10. But ask yourself can you honestly answer yes to that challenge? Nine out of Ten Owners would be kidding themselves if they did say Yes. I believe this is "Nightclub War," it is Guerrilla Warfare and you take no prisoners. Unless you have a "GAME PLAN" and a "Set Strategy" how are you ever going to pack your club. I had a Managing Partner call me on behalf of an upscale club. His plan to bring and breathe life back to his club, buckle up for this, he is handing out hundreds if not thousands of business size cards entitling the person who is over 21 to experience this club with "FREE COVER CHARGE" and on top of that "A FREE CHOCOLATE MARTINI," that's right, no cover and a free martini all in one night, all NO CHARGE.

Let me ask you this, why????????????????????????????????????????????

He is lucky if one person out of ten who even take advantage of this madness even stays for a second drink. I mean this is one of the worst cases of "panic promoting" I have ever seen. On top of this, the next insane in the brain action by this Owner is spending $2000 on radio. What is this Owner thinking?

Owners will forever stymie me with their total failure to grasp the reality of 2005 and stop thinking like it's 1995. When you give away your liquor, when you discount your beer so cheap, when you drop your cover charge, what are you thinking? Is that all you know? Is that all you have learned? Don't you ever think about going the other way and drawing in patrons for what your doing and NOT what your giving away. Why is it, I can take Club after Club and pack it, open it more nights, and bring in Women, without any drink specials and without giving up the cover charge?

Why is it I can reach thousands of potential patrons and not spend a dime or waste a dollar on radio, newspaper or flyers? Please don't call me and ask me. Does it make sense to you, that I show you the paths to profits, and not be compensated? Look at what your spending now, review what your doing now and justify not to me, but to yourself the Spending Vs the Revenue generated.

Years ago the most important person in a nightclub was the person who signed the "Checks" now the key person, the Person who is vital to the club's very existence is the person who packs the club, and without giving anything away. That would be Me.

So, after you have listened to everyone who has all the answers, only once you try their suggestions, you find they had no clue, after you give away the house, after you let everyone in free, after you have done everything you think would work and didn't, then it's time to do what you should have done way before this point was reached. Call me ~

I hear from Clubs every day that are in desperate despair and have no clue what to do. They have Owners who are so immersed in the running of the business, they forgot how to do the business. They have zero creativity and they cannot think of a single promotion to pack their clubs. Now if you fit this mold, call me, or continue to suffer. The choice is yours.

Contact RichUnger@promotingnightclubs.com or call him at 1-941-921-7027

But whatever you don't do, don't continue to open an empty club..........................

 

 

Copyright � 2006 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.