STRUGGLING CLUBS

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STRUGGLING CLUBS

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STRUGGLING CLUBS & FINE RARE RUMS
By RichUnger@promotingnightclubs.com

You can always sense when a Club is struggling by it's appearance as it slowly starts to fall apart.

From walls needing updating, floors requiring replacing, chairs and barstools torn and frayed, rest rooms that resemble bombed out IRAQI insurgent areas, Light bulbs burnt out over the dance floor, no energy from the DJ, rude employees, and an overall dismal appearance.

In addition the quality of the Male Patrons declines dramatically and their appearance results in slobs.

All of a sudden the music turns hip hop, the language is universally foul, and the number of Women Patrons are far and few.  Owners and Managers alike ignore the harsh, stark reality that their "RUN" on top is over, because of their lack of attention to what matters most?  Their Patrons...................................................................................................

I am always amazed when a Club Owner will spend tens of thousands of dollars on decor, sound, lights and atmosphere, drop more money on radio which is worthless when they have to pay for it, print up thousands of flyers, offer insane drink specials, and then wonder why no one is frequenting their club?

I hear time and time again "But I spent all this money," " But I ran all these radio spots." "But I hired Club Promoters to pack my club." "But I had over 10,000 flyers printed and supposedly handed out."

"But I brought in Guest DJs," "But my Partners and I thought this would work."

"But the other club down the street does this and packs them in."

"But I listened to what everybody said to do and did it."

CLUBS STRUGGLE BECAUSE THEY ARE OUT OF TOUCH, OUT OF SYNCH AND OUT OF IT................................................

So many Club Owners and Managers don't understand this is 2006, not 1996.  They are struggling because they refuse to accept, acknowledge and acquiesce to "CHANGE."  Your not "CROBAR," your not "PURE," your not aggressive, progressive and relentless in your pursuit of PROMOTIONS, THEMES, CONCEPTS, EVENTS, GATHERINGS, HAPPENINGS, CONTESTS, PARTIES and UNIQUE ENTERTAINMENT.

You refuse to keep an open mind, you deny your numbers are down, you are Constantly changing formats, and DJs, and advertising, which in turn is only confusing the Public.  I had a Managing Partner of a Club in Fort Myers, Florida contact me, first he started with "Blues & Jazz," Wrong, the Blues Aficionado" and the Jazz Fan, don't spend, they don't drink, nor do they justify this format every night of the week.

Then, this very same "Managing Partner" decided in mid stream to switch to "Classic Rock" now everyone knows this draws a beer guzzling, Jack Black drinking Male dominated demographics, with Women far and few.

When I emailed him, he got frustrated and vented his own mistakes and made up excuses as to why he was not on the path to packing them in.  His is a prime example of a "STRUGGLING CLUB."  Consistency, constant input, insight and intake of the World of Night Life and how it can enhance and enable your Club to benefit and succeed.

Changing your Club's Name does not change it's image, people always say that was "Former Name" now it's "New Name."  Unless...........................................................you change every facet of this club's previous life.  I mean from top to bottom from side to side from outside to inside.

These are the MONEY MONTHS, Right now, from the day you read this thru Labor Day Weekend, you should be packed every night from Wednesday Nights, Thursday Nights, Friday Nights and Saturday Nights.

Otherwise your struggling, and all the drink specials, all the nights of no cover, all the sleazy patrons you let in just to capture their money, won't help your struggling club turn around.
You can run your club by the seat of your pants and with no set direction and the end result will be failure.

I am amused at Owners who think they know it all, yet are in a world of denial, because their own club is struggling, but they refuse, they are adamant that they are doing just fine.  Sure they are, and Bode Miller won Gold in the just held Olympics.  Wrong and Wrong Again.

It's that Cocky, ego driven, "BODE MILLER MENTALITY" that will cost your club patrons and profits every time.

When you ready to eat some humble pie and really run your club right, pick up the phone and call me, 1-941-921-7027 or email RichUnger@promotingnightclubs.com

Otherwise, like Bode Miller, put your tail between your legs and your head down and know that you, yes you cost yourself the "GOLD" and in your case "YOUR CLUB."

(NOBODY, NOBODY PAYS ME FOR MY ENDORSEMENTS)

NOW FOR THOSE CLUB OWNERS WHO ARE SOARING................................................
IT'S TIME FOR "RON MATUSALEM RUM." 

Stop offering the same old Barcadi and start serving the Superb Rums of "RON MATUSALEM."

GRAN RESERVA:
Can you say "Finest," "Superior"?
Originally produced in Cuba 130 years ago, now created in the Dominican Republic this is the "COGNAC OF RUMS," it doesn't get any better than the "GRAN RESERVA" by RON MATUSALEM.
"Neat," or as I prefer it "On The Rocks," what a Taste !!!!!!!!!!!!! What a smooth
Essence of Real, Extraordinary "GRAN RESERVA RUM."


CLASSICO, "THE SPIRIT OF CUBA": Aged in New World Oak, crafted from very select Rums, the distinctive flavor adds a "robust quality" and enhancing palate pleasure to any cocktail, that otherwise would be plain, dull and ordinary.
"CLASSICO" don't just order Rum and anything, order RON MATUSALEM "CLASSICO and everything.


PLATINO: The "PREMIUM WHITE RUM," finally, when you want the White Rum that defines "Triple Distilled, Filtered and Refined," you want the Stand out, Stand Above, Stand Away "PLATINO" by RON MATUSALEM.
Go from standard to "SOPHISTICATED" with "PLATINO" WHITE RUM.
The "delicate balance and subtle flavor" that defines the epitome of the Ultimate WHITE RUM.

Now take those bottles of rum gathering dust on your shelves and your bar and replace them with the Fast Pour, RUM Sales Seducers, "RON MATUSALEM RUMS."

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.