Rich, Thank You for your Speedy Reply.

I look Forward to hearing everything that you have to say and learning from it. If there is one thing thing that I am good at, it is listening and putting aside any egos because this business is, ever-changing and someone always knows more. Like I said before, we have been here for 8 years and have owned this City's nightlife during that time.

We just need some fresh new ideas and concepts to make the place new again. I love the fact that you hate hip-hop concepts, because I feel the exact same way.

Thanks,
Randy

Women? What Women?
Energy? What Energy?
Image? What Image?

Recently I had two different "New Club" Owners contact me from "SOBE" AKA "South Beach", they have no clue, I mean no insight as to how to compete, how to Thrive, how to take the competition's crowd away?

You see no matter where you operate your Bar, your Club, your Ultra Lounge, your sports bar, ( which is over with after SUPER BOWL, UNLESS 17 DAYS OF THE WINTER OLYMPICS WILL PACK YOUR SPORTS BAR) your Outside Deck, your After Restaurant then Night Life Operation.  There are only so many clubbers, and party people who go out each night.  In Naples, Florida a Person with Zero Experience, buys a club and offers cheap drinks and horrible bands and wants a line outside?

This person knew this club was in poor shape and had a so, so reputation, but without using common sense or logic bought it anyway and had a horrible Holiday  Season and is lucky if the club stays open thru the Summer.  In Ventura, Calif. another rocket scientist buys a club with a horrible crowd, and is totally reliant on a radio station for one Good Night a week.  Again, drink specials, begging, groveling, pleading to get anyone to patronize this club.  He has to consult his Wife and his partner in order to do any format changes.  "Hi Honey, can we please turn this club around?" Talk about "Desperate Housewives" I can't even visualize this conversation?

And finally in Vancouver, another Mensa Member buys a Club that needs to totally clean out the trash patrons and bring in new patrons, first the Owner wants to be like an NYC Club, but............... when I point out to him this NYC Club is no better off then his club, he says "oh, perhaps your right."  There should be a "MENTAL APTITUDE TEST" for potential Owners to take, prior to their ownership of a Nightclub.  Because, never have so many been so lacking in knowledge, intellect and ability, than so far this Year has shown.  And the Year is only 2 months in, wow can you imagine by DEC. We will need a Stadium with padded seats and restraints.

One of the most tenacious and World Respected Businessmen of our Times, Jack Welch once said "There are two golden rules, Rule #1 Never ever lose money.  Rule #2 Never forget Rule #1.  The majority of bar, lounge, club Owners lose money.  Because they allow complacency and laziness to overcome staying sharp and always being ahead of your competition.  "A NIGHTCLUB PROMOTION IS WHAT IT IS," meaning it's the most important aspect of your nightly operation.

Sure the music has to be hot, the energy has to be in the atmosphere, but the "PROMOTION" now that's the kicker that puts the cash in your registers...........

 If you follow my direction it's "FUN" to make money.
If you choose to stay your course, it's miserable to miss out on all that potential cash.

Times have changed so dramatically in the last three years, but most Owners  Have not kept up with trends, direction, or technology.  "A NIGHTCLUB PROMOTION IS WHAT IT IS" and that simple statement reflects what is lacking and missing from so many Clubs, Upscale, midstream, and New.

So all you Owners and Managers while your numbers remain stagnant and you competition chips away at your establishment, night after night, remember  "A NIGHTCLUB PROMOTION IS WHAT IT IS" and most cases it's the difference between being packed and being empty.