YOUR PREROGATIVE!

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YOUR PREROGATIVE!

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NIGHTCLUB PROMOTIONS, THEY�RE YOUR PREROGATIVE!
By Rich Unger

So many Nightclub Owners from outside Detroit and near Ontario panic and dream up ideas to lure patrons that have no common sense at all. For instance, I had a Club Owner call me who is dead six nights a week. The Owner's answer, "I am going to rent a bus and transport patrons to my club."

Sure you are, and when you�re through paying the bus rental, cleaning up the bus, paying the damages and the insurance liability make sure you show me your profit.

Then there are the Club Owners who have clubs that hold 200 to 600 patrons and are dead during the week, so they resort to discounting, price promoting and still nobody shows up. What are these people thinking? Why do they even own clubs? You cannot and will not survive simply on packed Friday and Saturday Nights, impossible.

Oh sure, you will pay your bills and just barely get by, but as far as making money, no way.

You hire a Club Manager who thinks he knows it all. I love these people, they are such fakes and frauds and all they know how to do is spend and ruin whatever you had. Let me ask you a simple question, if these out of work Club Managers are so good, so talented and so knowledgeable, why are they looking for work? Why are they hitting on your club?

I have recently met such an individual, an "I know it all Club Manager." I am not going to say a word, I am going to let him show the Owner he has no clue, spend like a drunk sailor, ruin what could be a great concept, why? Because it is not my place to tell any Owner that he is hiring a fraud. It is not my place to tell any Owner that he just got sold the farm.

The only way, sadly, Club Owners learn is the hard way. The old "I told you so" line means absolutely nothing anymore. Club Owners are so thirsty for business that they will drink sand thinking it's water, because they are lost. (Yes, I stole that line and revised it from the movie "American President.�)

So Club Owners, it's your prerogative and you can do what you want, hire whom you choose and give away what you want in the form of cheap beer and liquor. But just remember this one remark from me, "at the end of the night, after you pay everyone and after all your expenses are paid, what�s left?"

I make more clubs more money who listen instead of following, who absorb instead of trying it their way.

There are two ways to run a bar, a lounge, a club, either you give your liquor and beer away to bring patrons in and make the bar pay for the entertainment or you put the focus on "THE FUN" and you make the entertainment charge pay for the entertainment and you draw in patrons because of what your doing and not what your giving away.

We are now in November, going into the CASH, I mean CASH months, what are you going to do, how are you going to do it and when are you going to do what it takes to make thousands of dollars rather than the pittance you are now?

I had an arrogant Owner thought he was King of the Hill, he didn't need anybody, his club was going to pack them in. He was rude, crude and lewd. Now, his club sits idle, closed. Once again, I tried to show him, to tell him to give him the paths and the direction to take to generate huge revenue, but nope, he was too smart, too arrogant and too ego driven.

Maybe the next time I order Domino's it will be him at the door? Ya Think?

Call Rich Unger right now at 1-941-921-7027 or e-mail him at RichUnger@promotingnightclubs.com

But do something to turn your club around. Stop with the excuses....

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.